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Saskatchewan’s Plans for Halloween 2019

The spookiest time of the year is back in Saskatchewan

Halloween is almost here, and we wanted to know how the folks in Saskatchewan would be celebrating this hair-raising holiday.

So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019.

In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween.

This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017.

Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%).

Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday.

That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019.

So, how will Saskatchewan residents celebrate Halloween 2019?

When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses.

The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%).

This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%).

One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow!

A Halloween Grinch?

We also learned that there may actually be such a thing as a Halloween Grinch!

Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%.

Halloween cheer may not be for everyone, it seems.

Staying safe on Halloween

This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking.

The Top 5 common-sense practices Saskatchewan residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%).

Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%).

Remember to stay safe while you’re having fun on Halloween folks!

What age is too old to go trick or treating?

The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019.

Almost one third of Saskatchewan residents say that you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think that 15 years old (7%) and 16 years old (7%) are the right age.

Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%).

One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids.

Maybe.

Who’s Halloween for anyway?

And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults?

We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% said it was a holiday just for adults.

Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating…

Tell us what you really think, why don’t you?

Top places to take the kids or grandkids trick or treating in Saskatchewan

When it came to top places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising.

Halloween in Saskatchewan 2019, blog graphic 7, Insightrix

For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%).

So what did we learn about SaskWatch members’ plans for Halloween 2019?

We learned that more than two thirds of SaskWatch Research members are heading out to celebrate Halloween this year. We also learned that more women than men will be celebrating (what’s the heck guys?), and that the Halloween Grinch may actually be a thing.

And one thing we learned for sure is that whether they’re staying home and watching scary movies on TV or hiding behind their couches when trick or treaters ring the bell, Halloween is sure to be a fun one in 2019.

Interested in participating in surveys like this one?

You can participate in fun surveys just like this one and have your say on issues that matter to all Saskatchewan residents by joining SaskWatch Research® like more than 18,000 other residents have already.

Whether it’s offering your opinions on business in the province, or giving your thoughts about the issues that affect everyone in Saskatchewan, SaskWatch Research is the best place to make your voice heard.

Head over to saskwatch.ca right away to register.

And if you’re already a SaskWatch member – Thank you! Have a fun and safe Halloween!

Research details

A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.

Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.

Enter to Win Tickets to the Tim Hortons NHL Heritage Classic

The Insightrix 10 – Status Update

***UPDATE***

The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted – meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at SaskWatch Research would like to thank not only those who took these cats home, but also all of those who liked, shared and retweeted our messages to help get them adopted.

Operation Cat Adoption has been a success – but three feline friends still need a forever home.

Over the holidays, because our animal friends are often forgotten around this time of year, Insightrix sponsored 10 cats from the Saskatoon SPCA – paying their adoption fees for whomever could give them a home for the holidays.

We’d like to give a short update on how those cats are doing.

We’re very happy to say that seven of the cats we’ve come to affectionately call “The Insightrix 10” have already been saved from the big house, and are now happy in their new adopted homes.

Thank you to all of the people who gave these cats a home.

One of the cats, Darlene, has fallen under the weather over the holidays and is recuperating at the Saskatoon SPCA Animal Care Centre. She should make a complete recovery, though, and will be available to adopt soon. Stay tuned to Saskatoon SPCA and Insightrix social media for updates on her condition.

The two remaining members of The Insightrix Ten are still at large and are still looking for a forever home. Both Chestnut and Rachel are currently waiting at the Stonegate Petland in Saskatoon, SK for a new friend to help them by bringing them home.

Through Insightrix sponsorship, the adoption fees for these cats have been prepaid and they are ready to take home.

If you could welcome one or both of these fine feline fellows into your home, or know someone who could provide a safe and stable forever home, please head to the Stonegate Petland in Saskatoon and take them home.

You know they would appreciate it, and you’ll gain a friend for life.

Insightrix would like to again thank the Saskatoon SPCA for making this possible, and for their continued work here in Saskatoon, as well as all SPCA locations, for the great work they are doing.

If you’d like to contact the Stonegate Petland for more information or to arrange adoption, please call them at
(306)934-3920.

Holiday Shopping in Saskatchewan 2017

Most Saskatchewan residents plan on buying gifts over the holidays.

Recently, from December 12-14, we ran a poll through SaskWatch to get an idea of Saskatchewan residents’ shopping plans for the 2017 holiday season.

Here’s what we found out.

Pretty much everybody is getting in on holiday shopping this year

holiday shopping, insightrix, saskwatch, saskwatch research, christmas

We found out that 93% of the people in the province intend to purchase gifts during the 2017 holiday season.

Almost everybody in Saskatchewan between the age of 35-54 (95%) say they plan on buying some presents, but it looks like folks a little older won’t be shelling out as much. Eighty-nine percent (89%) of those we polled over the age of 55 years say they’re buying gifts.

Hopefully, if you have grandparents, they’re in this group and not the other 11% who don’t plan on shopping for gifts this year.

Guys in the province seem to be letting the women in the province carry the gift shopping load this year. Fully 5% more women (95%) say they’ll be out hunting for presents, but only (90%) of men say they plan on holiday shopping.

Really guys?

When is everyone planning on shopping?

holiday shopping, insightrix, saskwatch research, christmas, saskatchewan

It turns out that by the time we ran our survey, a sizeable portion (50%) of the people in the province had already finished their holiday shopping.

One in ten (10%) of those we polled are procrastinators, planning on putting it off until the very last few days before Christmas.

And, (I hope you like late presents if you know these folks) 2% don’t even plan on getting out to shop before Christmas at all – instead, they plan on doing it all during Boxing Week.

How much are they spending?

More than half (56%) of the people we polled said they plan on spending about the same amount that they did last year. Around one quarter (24%) say they plan on spending less, but (we hope you know one of these folks) 20% say they plan on spending more than last year.

holiday shopping, insightrix, saskwatch research, shopping, christmas shopping, saskatchewan

We wouldn’t know any of this without you!

Thanks to everyone here at SaskWatch for making polls like this possible! None of this would be possible without you.

Happy holidays from everyone from the SaskWatch Research and Insightrix Research teams!

Insightrix & SaskWatch Research deliver donation to Saskatoon Food Bank and Learning Centre

In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank.

Through the month of November, SaskWatch members liked, shared and promoted the campaign and we are happy to announce the winners!

Congratulations to Keith, our Grand Prize finalist!

The promotion’s lucky winner was chosen on December 1st and Keith B. from Saskatoon won NOT ONLY $1,000 worth of groceries for himself, but also won the chance to donate another $1,000 to his local food bank!

On December 8, Insightrix was thrilled to have the opportunity to drop off Keith’s $1,000 donation to the Saskatoon Food Bank & Learning Centre.

saskatoon-food-bank insightrix insightrix-research saskwatch saskwatch-research

Duncan McGregor, Marketing & Communications Coordinator for Insightrix, seen delivering the donation personally to Laurie O’Connor, Executive Director of the Saskatoon Food Bank and Learning Centre.

The Saskatoon Food Bank and Learning Centre Executive Director, Laurie O’Connor, was delighted to receive the donation and made sure to pass on her thanks, not just to Keith, the Grand Prize winner, but to everyone who participated.

Thank you SaskWatch for making it all possible!

Black Friday & Cyber Monday in Saskatchewan – 2017

Black Friday is here again – and Saskatchewan is ready for some sales.

It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the shopping event has spread to Canadian retailers hoping to cash in on one of the biggest shopping days of the year.

A similar story can be told about Cyber Monday – the first Monday after American Thanksgiving (November 27, this year) that has seen online retailers offer steep discounts to shoppers in an effort to siphon off some of the holiday sales that had formerly gone to brick and mortar retailers. By 2011, the shopping event had become entrenched in Canadian retail culture as thoroughly as Black Friday.

Black Friday and Cyber Monday in Saskatchewan historically

In 2015, Insightrix wanted to see how residents of Saskatchewan were participating in Black Friday and Cyber Monday. We ran a poll through our online community, SaskWatch Research, and we found that at that time, only 8% of Saskatchewan residents planned on doing most of their holiday shopping between Black Friday and Cyber Monday. In fact, most of the people polled (42%) stated they planned on doing the bulk of their holiday shopping between December 1-15. From this data, it wasn’t difficult to conclude that at this time, these shopping events hadn’t penetrated deeply into Saskatchewan retail culture.

Black Friday and Cyber Monday in Saskatchewan in 2017

Insightrix was curious to see how these holiday shopping behaviours may have changed over time, since the last time we looked into it. So, we ran another survey on the topic through our online community to see what, if any, changes had occurred.

Fast-forward two years, and we see that behaviours around Black Friday and Cyber Monday have changed a great deal. Rather than the 8% who were planning on doing most of their holiday shopping between Black Friday and Cyber Monday in 2015, we found that 54% of those polled this year stated they would be doing at least some of their holiday shopping between those dates.

Any guess as to why Saskatchewan residents have cottoned on to both of these sales events would be just that – a guess. One thing is certain, though, and that’s that Saskatchewan residents have included both Black Friday and Cyber Monday into their provincial retail culture.

How much do residents expect to spend?

Black Friday – A higher percentage of respondents (35%) who said they would be shopping Black Friday reported they expect to spend between $101-$250 during Black Friday sales. Approximately a quarter (26%) state they expect to spend between $251-$500 and another 21% said they expected to spend between $51-$100. Other responses can be seen below.

Black-Friday Insightrix Insightrix-Research Cyber-Monday

Cyber Monday – So, we then asked how much residents expect to spend during Cyber Monday sales and learned 30% of those who state they expect to participate in Cyber Monday sales expect to spend between $101-$250 online during Cyber Monday. Another 30% expect to spend between $51-$100, while 18% expect to spend between $251-$500. Other responses are noted below.

Black-Friday Insightrix Insightrix-Research Cyber-Monday

This holiday season, Insightrix is giving back by helping you give back

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!

Black-Friday SaskWatch-Research Insightrix-Research Insightrix

How Did Saskatchewan Celebrate Thanksgiving?

Thanksgiving Saskatchewan Insightrix SaskWatch-Research SaskWatch

Did you celebrate Thanksgiving this year?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year.

In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving.

Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without kids (84%).

How did you celebrate Thanksgiving?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

People sure like to eat with their loved ones around these parts.

When we asked Saskatchewan residents how they spent their Thanksgiving, by far, the most popular answer we received was to share a meal at home with friends or family. In fact, 92% of those  who celebrated the holiday reported this was the way they spent their Thanksgiving.

Other popular responses were watching football (17%) and decorating one’s home (10%).

So you eat together – what do you eat?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

After learning 92% of Saskatchewan residents who celebrated Thanksgiving did it by having a meal with friends and/or family, it begs the question – just what was it that everybody ate?

Of course, the answer came back turkey.

Eighty-five percent (85%) reported eating turkey at Thanksgiving this year. The second most popular dish over the holiday was stuffing (76%).

Where things get a little weird is how residents of the province take their gravy – more people in the province reported eating gravy over the holiday (75%) than mashed potatoes (74%). Now, you could surmise that extra 1% of gravy eaters prefer gravy only on their turkey and stuffing and not on potatoes, but still…

Pumpkin pie is still a popular dish in the province for Thanksgiving dinner, with 68% saying they enjoyed a slice. Incidentally, pumpkin pie maintains its lead over its rival, apple pie, which was only eaten by 24% of those who celebrated Thanksgiving.

Thanksgiving appears to be alive and well in Saskatchewan

The story the data told when all the results were tabulated was that Thanksgiving is a bit of a big deal in the province – at least for 87% of the residents of the province. What the other 13% got up to on the 9th of October, we can’t say – but you know they’ve got to be mad they missed out on all those turkey dinners.

The survey was run between October 6 and October 12, 2017 and was made up of a representative sample (800 residents) of Saskatchewan residents.

Thanksgiving Insightrix SaskWatch SaskWatch-Research

WIN FREE GROCERIES!

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to to the Facebook contest page for rules and further information and DON’T forget to sign up with SaskWatch today!

 

Final sprint to the finish in the Saskatoon Civic Election 2016

PRESS RELEASE: October 24rd, 2016

Final sprint to the finish in the Saskatoon Civic Election 2016

 

A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates.

Presently, 28% of those who intend to vote in the upcoming Civic Election on October 26th, 2016 say they will cast their ballot in favour of incumbent Don Atchison. Newcomer Kelley Moore and long-time City Councillor Charlie Clark closely follow with 24% and 21%, respectively. One percent would vote for Devon Hein, another 18% are uncertain as to whom they intend to vote for and 8% preferred to withhold a response. The proportion of undecided voters is consistent with a similar poll Insightrix conducted just days before the 2012 Civic Election (21%).

Among decided voters (i.e. those who name a candidate they intend to vote for and those who are uncertain but name a candidate they are leaning towards), Moore (34%) closes the gap with Atchison (35%). Clark closely follows at 30% and Hein remains at 1%.

Looking at demographic differences among decided voters, Atchison has greater support among older voters (46% among those aged 55 years or older vs. 23% among 18 to 34 year-olds). Moore’s appeal is consistent among younger and middle-aged voters aged 18 to 54 years (37%) and is somewhat lower among those aged 55 years or older (28%). Clark appeals largely to younger voters (38% among 18 to 34 year-old) but support steadily declines with age (24% among those aged 55 years and older).
Gender differences are also noted among voters. Mr. Atchison earns stronger support among males (40%) than females (31%) while the opposite is seen for Ms. Moore (30% males vs. 37% females). There are no notable gender differences observed for Mr. Clark.

Given the tight race, it means that every vote will count. Predicting who may walk away with the title of Mayor this week is further clouded by the fact that actual voter turnout will likely be lower than claimed voter intentions. Overall, 74% of those surveyed say they intend to vote in the upcoming election and another 12% say they have already voted at an advanced poll, for a total of 86%. When there was a relatively close race between Don Atchison and Tom Wolf in 2012, actual voter turnout was only 36%, despite 76% of respondents in a similar Insightrix poll stating they were planning to vote.

One quarter (24%) of those who intend to vote claim to have watched or listened to at least a portion of the final mayoral debate aired on CTV and 650 CKOM last Thursday, October 20th, 2016. Of those who watched or listened, more than four in ten (43%) state the debate had at least somewhat of an impact on their voting intentions. Changes in voter intentions are most notable among females.

 

Research Details
A total of 800 randomly selected SaskWatch Research® panel members participated in the online research study from October 20th to 22nd, 2016. Data collection began immediately after the televised mayoral candidate debate on the 20th. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source.

 

About SaskWatch Research®
Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

 

About Insightrix®
Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.

For more information, please contact
Lang McGilp, Research Director
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

Sask. Residents Strongly Favour Increasing Regulations for Pet Businesses

PRESS RELEASE: September 23rd, 2016

Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses

The Animal Protection Act Awareness and Specific Provisions

Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall, a strong majority support increasing regulations.

Specifically, 88% of Saskatchewan residents support the idea that the definition of “distressed” in the Act should be expanded to include emotional and psychological suffering of an animal (53% strongly support, 35% somewhat support).  Residents with a pet are more likely to strongly support this concept (57% vs. 47%).

Residents were also asked if they support the inclusion of other specific provisions in the Act.  Overall, 97% of Saskatchewan residents support including specific provisions that would require veterinarians who suspect animal cruelty to report their suspicions to the appropriate enforcement agency in their community.  Ninety-eight percent (98%) support including specific provisions that prohibit animal fighting and the same proportion support including specific provisions that all sexual contact with animals is a violation of the Act.

graph-1-sk-pet-regulation-poll-insightrix

 

Kennel Regulations

At present, there are currently no specific requirements for kennels in Saskatchewan. Rather, the Act refers to a code of practice that Canadian kennel operators can choose to follow.  Respondents were asked if they support increasing regulations in the Act to include mandatory standards of care for kennels as well as other pet businesses. A strong majority of respondents support the introduction of mandatory standards of animal care for kennels, breeders, animal shelters, animal rescues, pet training services and pet grooming services within the Act, as outlined below:

graph-2-sk-pet-regulation-poll-insightrix

Residents with a pet are slightly more inclined to strongly support having mandatory standards of care for all of the above mentioned pet businesses.

Also, at present, the Animal Protection Act only allows animal protection officers to enter non-residential premises without a warrant in cases “where animals are kept for sale, hire or exhibition”.  Under this definition, kennels and other pet businesses are excluded.  Respondents were asked if they would support changing the Act to allow animal protection officers to enter and inspect any animal-based business in Saskatchewan without a warrant.  Overall, 92% of residents support this notion (66% strongly, 26% somewhat). Residents with a pet are slightly more likely to strongly support this change (69% vs. 61%).

Concerns with Saskatchewan Kennels

The majority of Saskatchewan residents (82%) are aware that 14 dogs recently passed away at a kennel in Saskatoon. Among pet owners, nearly all (83%) state they are now more concerned (50% much more concerned, 33% somewhat more concerned), about leaving their dog at a kennel overnight in light of this tragedy.

graph-3-sk-pet-regulation-poll-insightrix

Saskatchewan Residents and their Pets

Of Saskatchewan pet owners, 95% agree, (77% strongly, 18% somewhat), that their pet is part of their family. Another 77% agree (42% strongly and 35% somewhat) that their pet is their best friend, and 75% agree (43% strongly and 32% somewhat) that they treat their pet like a child.

In addition, 93% of respondents (69% strongly and 24% somewhat) agree that animals have emotions and feelings that should be respected.  Another three quarters (73%) agree that animals deserve the same rights as humans (with 33% strongly agreeing and 40% somewhat agreeing).

graph-4-sk-pet-regulation-poll-insightrix

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on September 20th and 21st, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  For complete details on our recent polls, please refer to: https://insightrix.com/market-research-industry-blog/

 

For more information, please contact

Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

Hillary Clinton vs. Donald Trump: What Saskatchewan Thinks

If they had to vote in the upcoming U.S. Presidential election, about 41% of Saskatchewan residents would check the box for Clinton!

August 19, 2016

Hillary Clinton has a favourable position among Saskatchewan residents, with only 17% saying they would cast their ballot for Trump. Another 16% would vote for an independent candidate while 26% said they are not sure who to pick!

So, Insightrix wants to know- If YOU had to vote in the U.S. election, would you go with Clinton or Trump?

Before deciding, take a look at the adjectives Saskatchewan residents use to describe each candidate…hillary-clinton-insightrix

donald-trump-insightrix

As said, about 41% of Saskatchewan residents would vote Hillary; this proportion rises to 62% among those who voted Liberal in the last Canadian Federal election and 46% among those who voted NDP. Conversely, support for Trump rises to 32% among those who voted Conservative in the last Federal election compared to only 17% overall.

However, Trump is certainly not winning over many Saskatchewan women as only 7% would choose the Republican candidate compared to 27% of men. Interesting to note is that there are no statistical differences between young and old voters in their support for either candidate.

Further, when asked who they think will be the next President of the United States, a near majority (49%) believe Clinton will prevail, compared to only 25% who think we will see Trump in the White House. Two percent believe an independent candidate will take office and another 24% are not sure.

Finally, 31% of residents believe that, if elected, Clinton would implement policies that are better for Canada. Twelve percent say this about Trump while 11% believe an independent leader would be most beneficial for Canucks! Many (46%) are not sure who would be best for Canada.

 

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research and quotas were set by age, gender, and region to be representative of the population of Saskatchewan. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix®

Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.

For more information, please contact

Dylan Cody, Senior Research Associate
Insightrix Research Inc.
Tel: 306.657.5640 ext. 238
Email: dylan.cody@insightrix.com
Web: www.insightrix.com

 

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