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SaskWatch Research supports local

The Good Neighbours Contest Helps SaskWatch Members Help Local Saskatchewan Businesses & Non-Profits

The whole SaskWatch team would like to congratulate James M from Saskatoon for being the grand prize winner in our Good Neighbours promotion.

Through winning the contest, James won $1,500 to spend at local businesses in his community, and a $1,500 donation made in his name to the charity of his choice.

James chose to make his $1,500 donation to SCAT Street Cat Rescue, a much-respected animal welfare charity in that operates in the Saskatoon area that works to rescue and re-home homeless cats and kittens.

James also spent his winnings at locally owned Saskatchewan businesses in his community, including Next Level Game Exchange in Saskatoon.

James had this to say about why it is so important to support businesses and non-profits in our communities:

“Supporting each other during these times, especially when it comes to local buying, is a necessity.”

We want to thank James for supporting Saskatchewan businesses and non-profits and for choosing to support local!

Thank You to All Who Entered!

And of course, the whole SaskWatch team would like to thank everyone who entered into the Good Neighbours promotion.

Your response was amazing, with thousands of Saskatchewan residents wanting to get in on the contest – and also perhaps get a chance to help out their local communities even more.

The second-place winner in the Good Neighbours promotion won a $100 credit at the local business of her choice, and many others won SaskWatch Rewards Points they can redeem themselves or choose to support local by donating them to the Saskatchewan charities listed on SaskWatch.

SaskWatch Has Awesome Contests All the Time!

If you didn’t win this time, don’t worry. SaskWatch Research does contests like the Good Neighbours promotion often! Not to mention the monthly prize draws members can win just for participating in surveys or discussions.

If you want to be sure to never miss out, keep an eye on the SaskWatch Research Facebook page for new contest announcements, prize draws and information about the SaskWatch community.

Thanks again to the whole SaskWatch community for continuing to support your Saskatchewan communities by supporting local.

Holiday shopping in Saskatchewan 2019

It’s almost Christmas in Saskatchewan!

That means it’s time for another look at how Saskatchewan residents will be doing their holiday shopping in our new web report, Insightrix Holiday Spending 2019.

And we couldn’t have done it without you – the awesome members of SaskWatch Research!

So, we wanted to share some of the stuff we learned about Saskatchewan residents’ holiday shopping from our amazing panellists in 2019.

What did you tell us about holiday shopping in SK for 2019?

When we asked members of the SaskWatch Research online market research panel about their plans for holiday shopping in 2019, we found that Saskatchewan residents are as unique as the province they call home.

First of all, we learned that pretty much everyone in the province (93%) plans to do some holiday shopping in 2019.

What’s more, we learned a lot about when Saskatchewan residents like to do their holiday shopping.

Some folks like to get their shopping done early, with 24% of holiday shoppers saying they like to do their holiday shopping before Black Friday. Others like to do it a little later and get in on the sales, with 15% doing their holiday shopping between Black Friday and Cyber Monday. Then, there’s the half of us (51%) who like to do our holiday shopping between December 1 and Christmas Eve. And not to be left out, one in one hundred (1%) Saskatchewan residents like to get their Christmas shopping done on Boxing Day.

Check out the video below to learn even more about Saskatchewan residents’ plans for holiday shopping this year.

And that’s just only a bit of what our amazing panellists told us!

We took the responses our panellists provided and used them to develop Insightrix Holiday Spending 2019 – a web report that will be used by folks in the retail space and others with an eye on the Saskatchewan marketplace to learn all about the holiday shopping scene here in Saskatchewan.

You can access Insightrix Holiday Spending 2019 yourself and download your own copy on the Insightrix website.

Thank you SaskWatch members!

Thanks again to all of the members of the SaskWatch Research community for all of your responses this year. Your membership means a lot to us, and lets us produce great content and products like Insightrix Holiday Spending 2019.

Merry Christmas and happy holidays to all our amazing community members and panellists from everyone here at Insightrix and SaskWatch Research.

See you in 2020!

Saskatchewan’s Plans for Halloween 2019

The spookiest time of the year is back in Saskatchewan

Halloween is almost here, and we wanted to know how the folks in Saskatchewan would be celebrating this hair-raising holiday.

So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019.

In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween.

This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017.

Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%).

Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday.

That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019.

So, how will Saskatchewan residents celebrate Halloween 2019?

When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses.

The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%).

This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%).

One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow!

A Halloween Grinch?

We also learned that there may actually be such a thing as a Halloween Grinch!

Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%.

Halloween cheer may not be for everyone, it seems.

Staying safe on Halloween

This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking.

The Top 5 common-sense practices Saskatchewan residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%).

Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%).

Remember to stay safe while you’re having fun on Halloween folks!

What age is too old to go trick or treating?

The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019.

Almost one third of Saskatchewan residents say that you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think that 15 years old (7%) and 16 years old (7%) are the right age.

Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%).

One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids.

Maybe.

Who’s Halloween for anyway?

And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults?

We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% said it was a holiday just for adults.

Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating…

Tell us what you really think, why don’t you?

Top places to take the kids or grandkids trick or treating in Saskatchewan

When it came to top places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising.

Halloween in Saskatchewan 2019, blog graphic 7, Insightrix

For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%).

So what did we learn about SaskWatch members’ plans for Halloween 2019?

We learned that more than two thirds of SaskWatch Research members are heading out to celebrate Halloween this year. We also learned that more women than men will be celebrating (what’s the heck guys?), and that the Halloween Grinch may actually be a thing.

And one thing we learned for sure is that whether they’re staying home and watching scary movies on TV or hiding behind their couches when trick or treaters ring the bell, Halloween is sure to be a fun one in 2019.

Interested in participating in surveys like this one?

You can participate in fun surveys just like this one and have your say on issues that matter to all Saskatchewan residents by joining SaskWatch Research® like more than 18,000 other residents have already.

Whether it’s offering your opinions on business in the province, or giving your thoughts about the issues that affect everyone in Saskatchewan, SaskWatch Research is the best place to make your voice heard.

Head over to saskwatch.ca right away to register.

And if you’re already a SaskWatch member – Thank you! Have a fun and safe Halloween!

Research details

A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.

Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.

Enter to Win Tickets to the Tim Hortons NHL Heritage Classic

How to Complete Your Sign-Up with SaskWatch Research®

Sign up and get in on the best contests!

SaskWatch Research has the best contests and all you have to do to enter most of them is to be a member of SaskWatch.

Whether it’s tickets to great concerts like Michael Bublé or Garth Brooks, or seats at the hottest events like the Calgary Stampede or the Heritage Classic, SaskWatch Research rewards its members with contests every month!

And all you have to do to enter is join up!

How do I join SaskWatch?

Signing up with SaskWatch couldn’t be easier!

First, to join the SaskWatch community, you have to be 18 years of age or older and live in the province of Saskatchewan.

If you are, just head over to saskwatch.ca and click the “Register” button.

Sign up with SaskWatch, SaskWatch Research, Insightrix Research

Once you’ve clicked the button, you’ll be asked to provide your email and a password for the account.

You’ll have to enter the password you choose for the account twice, just to make sure they match.

Sign up with SaskWatch, SaskWatch Research, Insightrix Research

Next, you’ll have to prove you’re not a robot using reCAPTCHA – just follow the instructions and you’ll be redirected to the next step in the registration process.

Sign up with SaskWatch, SaskWatch Research, Insightrix Research

You’re almost there!

Once you’ve proven you are not a robot, you’ll be asked to head over to your email inbox and check for a verification email sent by SaskWatch.

Just click on the link in the email and you’ll be redirected back to saskwatch.ca.

Just one more step!

There’s just one more step to finish your registration with SaskWatch – making you eligible to start receiving invitations to surveys and be entered into contests.

Once you’ve authenticated that you are you by clicking on the link in your email, you’ll be sent back to saskwatch.ca to complete some short profile surveys about yourself that will make sure you only are invited to surveys that relate to you.

Go ahead and fill those surveys out and hit submit on them – and that’s it! You’re signed up with SaskWatch!

I registered with SaskWatch – what’s next?

Now that you’re a registered member of the SaskWatch Research® community, you’ll be emailed invitations to participate in surveys that will make sure you have your say in business and public policy decisions in and around the province.

You’ll also be eligible to win any contests you may have joined SaskWatch to enter, AND to enter monthly contests to win tickets to the hottest shows and events around Saskatchewan.

So, don’t waste any more time reading this – head over to saskwatch.ca to begin your registration today!

T’was the month before Christmas…

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there.

Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018.

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those surveyed…

93% of Saskatchewan residents say they plan to purchase holiday gifts this year.

And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend.

“Purchase gifts?” they said, with a big hefty sigh… Since 14% do not intend to purchase gifts – perhaps call grandma tonight?

Some Saskatchewan residents had clear visions of sugar plums dancing in their heads… 43% of those who intend to purchase gifts in Saskatchewan admit they will treat themselves to a gift. Perhaps some threads?

Parents (84%) with one or more child in the household – on the other hand – agree they plan to spend less on themselves around the holidays than those with no children (78%), and that seems planned.

Women (84%) who intend to purchase gifts also agree they plan to spend less on themselves… while youth aged 18 to 34 diverge (24%) from this sentiment and say they disagree. Perhaps they still believe in the help of magical elves?

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts…

Of the men surveyed, 59% say they disagree that they love the holiday shopping experience, while 53% of women agree the holiday shopping experience is something they love.

Younger generations also seem to be more excited to shop around the holidays – those aged 18 to 34 (47%) and those aged 35 to 54 (46%) agree that they also love the holiday shopping experience. Compare this to the grumpy ol’ matures (55+) – 52% of them disagree that holiday shopping is something they love.

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts this year…

Most residents (80%) say they feel their dollar will not stretch as far as it did last year. And further, 8 in 10 matures (55+) agree their dollar will not stretch as well as least year, either.

Those with children in the household believe their dollar won’t stretch as far as it did last year (77%) compared to 82% of those with no children in the household. Perhaps everyone is feeling the pinch of the season this year?

Holiday purchase intentions, Insightrix, SaskWatch Research

In the notoriously busy holiday season, there is a culprit among us tipping the stress scale for residents – gift giving.

72% of those who intend to purchase gifts this year say they agree that paying for the holiday season makes the holidays a stressful time of year.

According to the survey, 3 out of 10 men disagree (33%) that paying for the holiday season makes it a stressful time of year, compared to a quarter of women (24%). Could it be that fathers enjoy the gift giving portion of the holiday!?

A majority of those aged 35 to 54 also agree (76%) paying for the holiday season makes it a stressful time of year, and 62% of those aged 55+ say the same.

Saskatchewan residents also don’t necessarily save money throughout the year for holiday purchases – with 33% of those who intend to purchase gifts this holiday admit they do not save money to help fund gift giving. The survey also found that most Saskatchewan residents who intend to purchase gifts will do so with a major credit card (44%).

Holiday purchase intentions, Insightrix, SaskWatch Research

As much as we like to complain about Christmas and the wisdom of last-minute holiday shopping – according to the survey, 26% of those who intend to purchase gifts say they have done most of their holiday shopping already.

Another 41% say expect to do most of their shopping in the first half of December (Dec. 1 to 15) – and 1% even admit they expect to do their shopping on Boxing Day!

But why do we wait this long…?

According to Saskatchewan consumers, we are little ol’ procrastinators (35), who are indecisive (43%) and too busy (30%), who also need to save money up to Christmas (19%), while waiting for discounts (18%), and who would rather shop around Christmas because it is A PART OF THE TRADITION!

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts…

Two in ten (20%) consumers say they do about a half of their holiday gift shopping online.

The younger generation plan to do more of their shopping online with a quarter (25%) of those aged 18 to 34 saying they plan to do about half of their holiday shopping online.

However, 23% of Saskatchewan consumers say they do not plan to do any of their holiday gift shopping online. Respectively, a good portion (38%)of the older generation (55+) say they also don’t plan to do any online shopping for holiday gifts.

How they will shop online was another question to put – as many online shopping plans now were afoot. Forty-four percent (44%) plan to use a desktops or laptops to make their online holiday shopping purchases, 42% plan to use their smartphones and 18% plan to use their tablets. 

Holiday purchase intentions, Insightrix, SaskWatch Research

When asked what physical retailers Saskatchewan residents like to purchase from online during the holidays, 38% state Walmart is their No.1 choice. This is followed by Best Buy (23%), Costco (23%), Canadian Tire(22%), Chapters Indigo (18%) and Toys R Us (16%).

Though Walmart is the top physical retailer Saskatchewan residents like to purchase from online – Amazon, by far, is the most desired internet retailer to purchase gifts from in Saskatchewan. 83% say they intend to use Amazon to purchase gifts for family and friends.

The younger generation (ages 18 to 34) are also more inclined to shop online, with 8 in 10 saying they plan to use Amazon to purchase gifts this year.

A major motivator for Saskatchewan residents to shop online s to avoid the crowds during the holiday (64%). Saskatoon residents feel an even bigger need to avoid crowds (74%). Other reasons cited in the survey include free shipping (53%), a wider product range (51%), more convenience (44%), more discounted items compared to in store (38%), direct shipping to someone who lives elsewhere (20%) and no sales tax (5%).

Holiday purchase intentions, Insightrix, SaskWatch Research

Research Details 

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 26 and December 3, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca.

For more information, please contact:

Marketing & Communications Coordinator
Email: marketing@insightrix.com 
Telephone: (306)657-5640 Ext. 240

Holiday Shopping in Saskatchewan 2017

Most Saskatchewan residents plan on buying gifts over the holidays.

Recently, from December 12-14, we ran a poll through SaskWatch to get an idea of Saskatchewan residents’ shopping plans for the 2017 holiday season.

Here’s what we found out.

Pretty much everybody is getting in on holiday shopping this year

holiday shopping, insightrix, saskwatch, saskwatch research, christmas

We found out that 93% of the people in the province intend to purchase gifts during the 2017 holiday season.

Almost everybody in Saskatchewan between the age of 35-54 (95%) say they plan on buying some presents, but it looks like folks a little older won’t be shelling out as much. Eighty-nine percent (89%) of those we polled over the age of 55 years say they’re buying gifts.

Hopefully, if you have grandparents, they’re in this group and not the other 11% who don’t plan on shopping for gifts this year.

Guys in the province seem to be letting the women in the province carry the gift shopping load this year. Fully 5% more women (95%) say they’ll be out hunting for presents, but only (90%) of men say they plan on holiday shopping.

Really guys?

When is everyone planning on shopping?

holiday shopping, insightrix, saskwatch research, christmas, saskatchewan

It turns out that by the time we ran our survey, a sizeable portion (50%) of the people in the province had already finished their holiday shopping.

One in ten (10%) of those we polled are procrastinators, planning on putting it off until the very last few days before Christmas.

And, (I hope you like late presents if you know these folks) 2% don’t even plan on getting out to shop before Christmas at all – instead, they plan on doing it all during Boxing Week.

How much are they spending?

More than half (56%) of the people we polled said they plan on spending about the same amount that they did last year. Around one quarter (24%) say they plan on spending less, but (we hope you know one of these folks) 20% say they plan on spending more than last year.

holiday shopping, insightrix, saskwatch research, shopping, christmas shopping, saskatchewan

We wouldn’t know any of this without you!

Thanks to everyone here at SaskWatch for making polls like this possible! None of this would be possible without you.

Happy holidays from everyone from the SaskWatch Research and Insightrix Research teams!

Insightrix & SaskWatch Research deliver donation to Saskatoon Food Bank and Learning Centre

In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank.

Through the month of November, SaskWatch members liked, shared and promoted the campaign and we are happy to announce the winners!

Congratulations to Keith, our Grand Prize finalist!

The promotion’s lucky winner was chosen on December 1st and Keith B. from Saskatoon won NOT ONLY $1,000 worth of groceries for himself, but also won the chance to donate another $1,000 to his local food bank!

On December 8, Insightrix was thrilled to have the opportunity to drop off Keith’s $1,000 donation to the Saskatoon Food Bank & Learning Centre.

saskatoon-food-bank insightrix insightrix-research saskwatch saskwatch-research

Duncan McGregor, Marketing & Communications Coordinator for Insightrix, seen delivering the donation personally to Laurie O’Connor, Executive Director of the Saskatoon Food Bank and Learning Centre.

The Saskatoon Food Bank and Learning Centre Executive Director, Laurie O’Connor, was delighted to receive the donation and made sure to pass on her thanks, not just to Keith, the Grand Prize winner, but to everyone who participated.

Thank you SaskWatch for making it all possible!

Halloween in Saskatchewan

Who celebrated Halloween this year?

It looks like it was a spooky one this year – roughly two thirds (66%) of the province planned on celebrating Halloween in 2017.

That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76% in Regina) also planned on celebrating much more than Saskatchewan residents living in the north (58%) and those who live in the south of the province (61%). People with one or more children (87%) planned on celebrating more than residents without kids (53%), and people of Indigenous ancestry (78%) planned on celebrating more than those who are not (65%).

How did they celebrate Halloween?

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

This year, the most popular ways people planned to celebrate Halloween were handing out candy (74%), taking the kids or grandkids trick or treating (49%) and decorating (45%). Some of the other popular ways people planned on spending the holidays were dressing up in a costume (36%), watching a scary movie or TV show (19%), dressing up their pets in costumes (13%) or going to a haunted house (13%).

When it comes to costumes, men are spoil sports – only 30% saying they planned on wearing one at all. Forty percent of women, on the other hand, said they planned on wearing a costume for Halloween this year.

Trick or treating – How old is too old for Halloween?

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

There has been a lot of discussion about trick or treaters’ ages and whether there is an appropriate age for kids to hang up their masks for keeps. We thought we’d get an idea of how old is too old to be trick or treating.

Most respondents (34%) agreed that 11-13 years old was the right time to retire the pillowcase. Others said that 14 years old (22%) is the correct age to stop, while 7% said 10 years or younger is just right. Another 7% said 15 is when kids should stop trick or treating, and 6% said that kids as old as 16 should be allowed to join in on the fun.

Of note, the second most common response to this question (23%) was that people are never too old to trick or treat – so hang on to those old costumes!

ZOINKS!!!!!!

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

Since the season is a spooky one, we thought we ask a lighthearted question to break up the mood – little did we guess that the resulting responses would be so spine chilling.

We asked Saskatchewan residents whether they had ever personally seen a ghost. As it turns out, 73% have not and 17% say they are unsure. Eerily, another 17% of the people of Saskatchewan have at one time or another, personally seen a ghost.

Remember that next time someone asks you to grab something from the basement!

Join in on the fun!

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!

Halloween SaskWatch Insightrix SaskWatch-Research Insightrix-Research

 

Black Friday & Cyber Monday in Saskatchewan – 2017

Black Friday is here again – and Saskatchewan is ready for some sales.

It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the shopping event has spread to Canadian retailers hoping to cash in on one of the biggest shopping days of the year.

A similar story can be told about Cyber Monday – the first Monday after American Thanksgiving (November 27, this year) that has seen online retailers offer steep discounts to shoppers in an effort to siphon off some of the holiday sales that had formerly gone to brick and mortar retailers. By 2011, the shopping event had become entrenched in Canadian retail culture as thoroughly as Black Friday.

Black Friday and Cyber Monday in Saskatchewan historically

In 2015, Insightrix wanted to see how residents of Saskatchewan were participating in Black Friday and Cyber Monday. We ran a poll through our online community, SaskWatch Research, and we found that at that time, only 8% of Saskatchewan residents planned on doing most of their holiday shopping between Black Friday and Cyber Monday. In fact, most of the people polled (42%) stated they planned on doing the bulk of their holiday shopping between December 1-15. From this data, it wasn’t difficult to conclude that at this time, these shopping events hadn’t penetrated deeply into Saskatchewan retail culture.

Black Friday and Cyber Monday in Saskatchewan in 2017

Insightrix was curious to see how these holiday shopping behaviours may have changed over time, since the last time we looked into it. So, we ran another survey on the topic through our online community to see what, if any, changes had occurred.

Fast-forward two years, and we see that behaviours around Black Friday and Cyber Monday have changed a great deal. Rather than the 8% who were planning on doing most of their holiday shopping between Black Friday and Cyber Monday in 2015, we found that 54% of those polled this year stated they would be doing at least some of their holiday shopping between those dates.

Any guess as to why Saskatchewan residents have cottoned on to both of these sales events would be just that – a guess. One thing is certain, though, and that’s that Saskatchewan residents have included both Black Friday and Cyber Monday into their provincial retail culture.

How much do residents expect to spend?

Black Friday – A higher percentage of respondents (35%) who said they would be shopping Black Friday reported they expect to spend between $101-$250 during Black Friday sales. Approximately a quarter (26%) state they expect to spend between $251-$500 and another 21% said they expected to spend between $51-$100. Other responses can be seen below.

Black-Friday Insightrix Insightrix-Research Cyber-Monday

Cyber Monday – So, we then asked how much residents expect to spend during Cyber Monday sales and learned 30% of those who state they expect to participate in Cyber Monday sales expect to spend between $101-$250 online during Cyber Monday. Another 30% expect to spend between $51-$100, while 18% expect to spend between $251-$500. Other responses are noted below.

Black-Friday Insightrix Insightrix-Research Cyber-Monday

This holiday season, Insightrix is giving back by helping you give back

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!

Black-Friday SaskWatch-Research Insightrix-Research Insightrix

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