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How Did Saskatchewan Celebrate Thanksgiving?

Thanksgiving Saskatchewan Insightrix SaskWatch-Research SaskWatch

Did you celebrate Thanksgiving this year?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year.

In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving.

Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without kids (84%).

How did you celebrate Thanksgiving?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

People sure like to eat with their loved ones around these parts.

When we asked Saskatchewan residents how they spent their Thanksgiving, by far, the most popular answer we received was to share a meal at home with friends or family. In fact, 92% of those  who celebrated the holiday reported this was the way they spent their Thanksgiving.

Other popular responses were watching football (17%) and decorating one’s home (10%).

So you eat together – what do you eat?

Thanksgiving Insightrix SaskWatch SaskWatch-Research

After learning 92% of Saskatchewan residents who celebrated Thanksgiving did it by having a meal with friends and/or family, it begs the question – just what was it that everybody ate?

Of course, the answer came back turkey.

Eighty-five percent (85%) reported eating turkey at Thanksgiving this year. The second most popular dish over the holiday was stuffing (76%).

Where things get a little weird is how residents of the province take their gravy – more people in the province reported eating gravy over the holiday (75%) than mashed potatoes (74%). Now, you could surmise that extra 1% of gravy eaters prefer gravy only on their turkey and stuffing and not on potatoes, but still…

Pumpkin pie is still a popular dish in the province for Thanksgiving dinner, with 68% saying they enjoyed a slice. Incidentally, pumpkin pie maintains its lead over its rival, apple pie, which was only eaten by 24% of those who celebrated Thanksgiving.

Thanksgiving appears to be alive and well in Saskatchewan

The story the data told when all the results were tabulated was that Thanksgiving is a bit of a big deal in the province – at least for 87% of the residents of the province. What the other 13% got up to on the 9th of October, we can’t say – but you know they’ve got to be mad they missed out on all those turkey dinners.

The survey was run between October 6 and October 12, 2017 and was made up of a representative sample (800 residents) of Saskatchewan residents.

Thanksgiving Insightrix SaskWatch SaskWatch-Research


Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to to the Facebook contest page for rules and further information and DON’T forget to sign up with SaskWatch today!


Hillary Clinton vs. Donald Trump: What Saskatchewan Thinks

If they had to vote in the upcoming U.S. Presidential election, about 41% of Saskatchewan residents would check the box for Clinton!

August 19, 2016

Hillary Clinton has a favourable position among Saskatchewan residents, with only 17% saying they would cast their ballot for Trump. Another 16% would vote for an independent candidate while 26% said they are not sure who to pick!

So, Insightrix wants to know- If YOU had to vote in the U.S. election, would you go with Clinton or Trump?

Before deciding, take a look at the adjectives Saskatchewan residents use to describe each candidate…hillary-clinton-insightrix


As said, about 41% of Saskatchewan residents would vote Hillary; this proportion rises to 62% among those who voted Liberal in the last Canadian Federal election and 46% among those who voted NDP. Conversely, support for Trump rises to 32% among those who voted Conservative in the last Federal election compared to only 17% overall.

However, Trump is certainly not winning over many Saskatchewan women as only 7% would choose the Republican candidate compared to 27% of men. Interesting to note is that there are no statistical differences between young and old voters in their support for either candidate.

Further, when asked who they think will be the next President of the United States, a near majority (49%) believe Clinton will prevail, compared to only 25% who think we will see Trump in the White House. Two percent believe an independent candidate will take office and another 24% are not sure.

Finally, 31% of residents believe that, if elected, Clinton would implement policies that are better for Canada. Twelve percent say this about Trump while 11% believe an independent leader would be most beneficial for Canucks! Many (46%) are not sure who would be best for Canada.


Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research and quotas were set by age, gender, and region to be representative of the population of Saskatchewan. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit

About Insightrix®

Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.

For more information, please contact

Dylan Cody, Senior Research Associate
Insightrix Research Inc.
Tel: 306.657.5640 ext. 238


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