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Holiday shopping in Saskatchewan 2019

It’s almost Christmas in Saskatchewan!

That means it’s time for another look at how Saskatchewan residents will be doing their holiday shopping in our new web report, Insightrix Holiday Spending 2019.

And we couldn’t have done it without you – the awesome members of SaskWatch Research!

So, we wanted to share some of the stuff we learned about Saskatchewan residents’ holiday shopping from our amazing panellists in 2019.

What did you tell us about holiday shopping in SK for 2019?

When we asked members of the SaskWatch Research online market research panel about their plans for holiday shopping in 2019, we found that Saskatchewan residents are as unique as the province they call home.

First of all, we learned that pretty much everyone in the province (93%) plans to do some holiday shopping in 2019.

What’s more, we learned a lot about when Saskatchewan residents like to do their holiday shopping.

Some folks like to get their shopping done early, with 24% of holiday shoppers saying they like to do their holiday shopping before Black Friday. Others like to do it a little later and get in on the sales, with 15% doing their holiday shopping between Black Friday and Cyber Monday. Then, there’s the half of us (51%) who like to do our holiday shopping between December 1 and Christmas Eve. And not to be left out, one in one hundred (1%) Saskatchewan residents like to get their Christmas shopping done on Boxing Day.

Check out the video below to learn even more about Saskatchewan residents’ plans for holiday shopping this year.

And that’s just only a bit of what our amazing panellists told us!

We took the responses our panellists provided and used them to develop Insightrix Holiday Spending 2019 – a web report that will be used by folks in the retail space and others with an eye on the Saskatchewan marketplace to learn all about the holiday shopping scene here in Saskatchewan.

You can access Insightrix Holiday Spending 2019 yourself and download your own copy on the Insightrix website.

Thank you SaskWatch members!

Thanks again to all of the members of the SaskWatch Research community for all of your responses this year. Your membership means a lot to us, and lets us produce great content and products like Insightrix Holiday Spending 2019.

Merry Christmas and happy holidays to all our amazing community members and panellists from everyone here at Insightrix and SaskWatch Research.

See you in 2020!

Saskatchewan’s Plans for Halloween 2019

The spookiest time of the year is back in Saskatchewan

Halloween is almost here, and we wanted to know how the folks in Saskatchewan would be celebrating this hair-raising holiday.

So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019.

In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween.

This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017.

Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%).

Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday.

That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019.

So, how will Saskatchewan residents celebrate Halloween 2019?

When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses.

The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%).

This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%).

One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow!

A Halloween Grinch?

We also learned that there may actually be such a thing as a Halloween Grinch!

Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%.

Halloween cheer may not be for everyone, it seems.

Staying safe on Halloween

This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking.

The Top 5 common-sense practices Saskatchewan residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%).

Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%).

Remember to stay safe while you’re having fun on Halloween folks!

What age is too old to go trick or treating?

The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019.

Almost one third of Saskatchewan residents say that you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think that 15 years old (7%) and 16 years old (7%) are the right age.

Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%).

One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids.

Maybe.

Who’s Halloween for anyway?

And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults?

We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% said it was a holiday just for adults.

Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating…

Tell us what you really think, why don’t you?

Top places to take the kids or grandkids trick or treating in Saskatchewan

When it came to top places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising.

Halloween in Saskatchewan 2019, blog graphic 7, Insightrix

For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%).

So what did we learn about SaskWatch members’ plans for Halloween 2019?

We learned that more than two thirds of SaskWatch Research members are heading out to celebrate Halloween this year. We also learned that more women than men will be celebrating (what’s the heck guys?), and that the Halloween Grinch may actually be a thing.

And one thing we learned for sure is that whether they’re staying home and watching scary movies on TV or hiding behind their couches when trick or treaters ring the bell, Halloween is sure to be a fun one in 2019.

Interested in participating in surveys like this one?

You can participate in fun surveys just like this one and have your say on issues that matter to all Saskatchewan residents by joining SaskWatch Research® like more than 18,000 other residents have already.

Whether it’s offering your opinions on business in the province, or giving your thoughts about the issues that affect everyone in Saskatchewan, SaskWatch Research is the best place to make your voice heard.

Head over to saskwatch.ca right away to register.

And if you’re already a SaskWatch member – Thank you! Have a fun and safe Halloween!

Research details

A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.

Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.

T’was the month before Christmas…

Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there.

Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018.

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those surveyed…

93% of Saskatchewan residents say they plan to purchase holiday gifts this year.

And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend.

“Purchase gifts?” they said, with a big hefty sigh… Since 14% do not intend to purchase gifts – perhaps call grandma tonight?

Some Saskatchewan residents had clear visions of sugar plums dancing in their heads… 43% of those who intend to purchase gifts in Saskatchewan admit they will treat themselves to a gift. Perhaps some threads?

Parents (84%) with one or more child in the household – on the other hand – agree they plan to spend less on themselves around the holidays than those with no children (78%), and that seems planned.

Women (84%) who intend to purchase gifts also agree they plan to spend less on themselves… while youth aged 18 to 34 diverge (24%) from this sentiment and say they disagree. Perhaps they still believe in the help of magical elves?

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts…

Of the men surveyed, 59% say they disagree that they love the holiday shopping experience, while 53% of women agree the holiday shopping experience is something they love.

Younger generations also seem to be more excited to shop around the holidays – those aged 18 to 34 (47%) and those aged 35 to 54 (46%) agree that they also love the holiday shopping experience. Compare this to the grumpy ol’ matures (55+) – 52% of them disagree that holiday shopping is something they love.

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts this year…

Most residents (80%) say they feel their dollar will not stretch as far as it did last year. And further, 8 in 10 matures (55+) agree their dollar will not stretch as well as least year, either.

Those with children in the household believe their dollar won’t stretch as far as it did last year (77%) compared to 82% of those with no children in the household. Perhaps everyone is feeling the pinch of the season this year?

Holiday purchase intentions, Insightrix, SaskWatch Research

In the notoriously busy holiday season, there is a culprit among us tipping the stress scale for residents – gift giving.

72% of those who intend to purchase gifts this year say they agree that paying for the holiday season makes the holidays a stressful time of year.

According to the survey, 3 out of 10 men disagree (33%) that paying for the holiday season makes it a stressful time of year, compared to a quarter of women (24%). Could it be that fathers enjoy the gift giving portion of the holiday!?

A majority of those aged 35 to 54 also agree (76%) paying for the holiday season makes it a stressful time of year, and 62% of those aged 55+ say the same.

Saskatchewan residents also don’t necessarily save money throughout the year for holiday purchases – with 33% of those who intend to purchase gifts this holiday admit they do not save money to help fund gift giving. The survey also found that most Saskatchewan residents who intend to purchase gifts will do so with a major credit card (44%).

Holiday purchase intentions, Insightrix, SaskWatch Research

As much as we like to complain about Christmas and the wisdom of last-minute holiday shopping – according to the survey, 26% of those who intend to purchase gifts say they have done most of their holiday shopping already.

Another 41% say expect to do most of their shopping in the first half of December (Dec. 1 to 15) – and 1% even admit they expect to do their shopping on Boxing Day!

But why do we wait this long…?

According to Saskatchewan consumers, we are little ol’ procrastinators (35), who are indecisive (43%) and too busy (30%), who also need to save money up to Christmas (19%), while waiting for discounts (18%), and who would rather shop around Christmas because it is A PART OF THE TRADITION!

Holiday purchase intentions, Insightrix, SaskWatch Research

Of those who intend to purchase gifts…

Two in ten (20%) consumers say they do about a half of their holiday gift shopping online.

The younger generation plan to do more of their shopping online with a quarter (25%) of those aged 18 to 34 saying they plan to do about half of their holiday shopping online.

However, 23% of Saskatchewan consumers say they do not plan to do any of their holiday gift shopping online. Respectively, a good portion (38%)of the older generation (55+) say they also don’t plan to do any online shopping for holiday gifts.

How they will shop online was another question to put – as many online shopping plans now were afoot. Forty-four percent (44%) plan to use a desktops or laptops to make their online holiday shopping purchases, 42% plan to use their smartphones and 18% plan to use their tablets. 

Holiday purchase intentions, Insightrix, SaskWatch Research

When asked what physical retailers Saskatchewan residents like to purchase from online during the holidays, 38% state Walmart is their No.1 choice. This is followed by Best Buy (23%), Costco (23%), Canadian Tire(22%), Chapters Indigo (18%) and Toys R Us (16%).

Though Walmart is the top physical retailer Saskatchewan residents like to purchase from online – Amazon, by far, is the most desired internet retailer to purchase gifts from in Saskatchewan. 83% say they intend to use Amazon to purchase gifts for family and friends.

The younger generation (ages 18 to 34) are also more inclined to shop online, with 8 in 10 saying they plan to use Amazon to purchase gifts this year.

A major motivator for Saskatchewan residents to shop online s to avoid the crowds during the holiday (64%). Saskatoon residents feel an even bigger need to avoid crowds (74%). Other reasons cited in the survey include free shipping (53%), a wider product range (51%), more convenience (44%), more discounted items compared to in store (38%), direct shipping to someone who lives elsewhere (20%) and no sales tax (5%).

Holiday purchase intentions, Insightrix, SaskWatch Research

Research Details 

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 26 and December 3, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca.

For more information, please contact:

Marketing & Communications Coordinator
Email: marketing@insightrix.com 
Telephone: (306)657-5640 Ext. 240

Holiday Shopping in Saskatchewan 2017

Most Saskatchewan residents plan on buying gifts over the holidays.

Recently, from December 12-14, we ran a poll through SaskWatch to get an idea of Saskatchewan residents’ shopping plans for the 2017 holiday season.

Here’s what we found out.

Pretty much everybody is getting in on holiday shopping this year

holiday shopping, insightrix, saskwatch, saskwatch research, christmas

We found out that 93% of the people in the province intend to purchase gifts during the 2017 holiday season.

Almost everybody in Saskatchewan between the age of 35-54 (95%) say they plan on buying some presents, but it looks like folks a little older won’t be shelling out as much. Eighty-nine percent (89%) of those we polled over the age of 55 years say they’re buying gifts.

Hopefully, if you have grandparents, they’re in this group and not the other 11% who don’t plan on shopping for gifts this year.

Guys in the province seem to be letting the women in the province carry the gift shopping load this year. Fully 5% more women (95%) say they’ll be out hunting for presents, but only (90%) of men say they plan on holiday shopping.

Really guys?

When is everyone planning on shopping?

holiday shopping, insightrix, saskwatch research, christmas, saskatchewan

It turns out that by the time we ran our survey, a sizeable portion (50%) of the people in the province had already finished their holiday shopping.

One in ten (10%) of those we polled are procrastinators, planning on putting it off until the very last few days before Christmas.

And, (I hope you like late presents if you know these folks) 2% don’t even plan on getting out to shop before Christmas at all – instead, they plan on doing it all during Boxing Week.

How much are they spending?

More than half (56%) of the people we polled said they plan on spending about the same amount that they did last year. Around one quarter (24%) say they plan on spending less, but (we hope you know one of these folks) 20% say they plan on spending more than last year.

holiday shopping, insightrix, saskwatch research, shopping, christmas shopping, saskatchewan

We wouldn’t know any of this without you!

Thanks to everyone here at SaskWatch for making polls like this possible! None of this would be possible without you.

Happy holidays from everyone from the SaskWatch Research and Insightrix Research teams!

Halloween in Saskatchewan

Who celebrated Halloween this year?

It looks like it was a spooky one this year – roughly two thirds (66%) of the province planned on celebrating Halloween in 2017.

That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76% in Regina) also planned on celebrating much more than Saskatchewan residents living in the north (58%) and those who live in the south of the province (61%). People with one or more children (87%) planned on celebrating more than residents without kids (53%), and people of Indigenous ancestry (78%) planned on celebrating more than those who are not (65%).

How did they celebrate Halloween?

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

This year, the most popular ways people planned to celebrate Halloween were handing out candy (74%), taking the kids or grandkids trick or treating (49%) and decorating (45%). Some of the other popular ways people planned on spending the holidays were dressing up in a costume (36%), watching a scary movie or TV show (19%), dressing up their pets in costumes (13%) or going to a haunted house (13%).

When it comes to costumes, men are spoil sports – only 30% saying they planned on wearing one at all. Forty percent of women, on the other hand, said they planned on wearing a costume for Halloween this year.

Trick or treating – How old is too old for Halloween?

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

There has been a lot of discussion about trick or treaters’ ages and whether there is an appropriate age for kids to hang up their masks for keeps. We thought we’d get an idea of how old is too old to be trick or treating.

Most respondents (34%) agreed that 11-13 years old was the right time to retire the pillowcase. Others said that 14 years old (22%) is the correct age to stop, while 7% said 10 years or younger is just right. Another 7% said 15 is when kids should stop trick or treating, and 6% said that kids as old as 16 should be allowed to join in on the fun.

Of note, the second most common response to this question (23%) was that people are never too old to trick or treat – so hang on to those old costumes!

ZOINKS!!!!!!

Halloween Insightrix SaskWatch SaskWatch-Research Insightrix-Research

Since the season is a spooky one, we thought we ask a lighthearted question to break up the mood – little did we guess that the resulting responses would be so spine chilling.

We asked Saskatchewan residents whether they had ever personally seen a ghost. As it turns out, 73% have not and 17% say they are unsure. Eerily, another 17% of the people of Saskatchewan have at one time or another, personally seen a ghost.

Remember that next time someone asks you to grab something from the basement!

Join in on the fun!

Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!

Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch!

If you’re already a member, there are ways for you to win, too!

Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!

Halloween SaskWatch Insightrix SaskWatch-Research Insightrix-Research

 

Squeezing the Competition with SaskWatch

When it comes to knowing her clients, Sally gets it.

Sally understands that in today’s business world you have to know who your clients are if you want to be successful.

Sally knows no matter the quality or appeal of your product or service (even if it is the highest quality accordion wax!) a thorough knowledge of your client base, their habits and their needs is crucial to small business success.

And that is where you, our valued members, come in.

 
Since 2008, the research facilitated through Insightrix has made a real difference – and that is all thanks to SaskWatch members.

Every year, SaskWatch members serve their opinion to influence political, social and consumer decision makers. Just recently, you have influenced city life in Saskatoon, resulting in a decrease in the cost of civic leisure passes.

You have even had a hand in helping the Saskatchewan Roughriders get an understanding of how people view their brand, who their diehard fans are and even got to have a say in the construction of new Mosaic Stadium in Regina!

It is all thanks to members like you that we continue to inform better decisions of the brands that matter the most to you.

SaskWatch isn’t just a research panel – it is a chance to be a part of a community that considers your voice a difference maker here in Saskatchewan.

To thank our panelists, we wanted to share “Squeeze the Competition” with panelists before any other group.

And thanks to panelists, Sally has become successful in lemonade sales, too.

 

Final sprint to the finish in the Saskatoon Civic Election 2016

PRESS RELEASE: October 24rd, 2016

Final sprint to the finish in the Saskatoon Civic Election 2016

 

A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates.

Presently, 28% of those who intend to vote in the upcoming Civic Election on October 26th, 2016 say they will cast their ballot in favour of incumbent Don Atchison. Newcomer Kelley Moore and long-time City Councillor Charlie Clark closely follow with 24% and 21%, respectively. One percent would vote for Devon Hein, another 18% are uncertain as to whom they intend to vote for and 8% preferred to withhold a response. The proportion of undecided voters is consistent with a similar poll Insightrix conducted just days before the 2012 Civic Election (21%).

Among decided voters (i.e. those who name a candidate they intend to vote for and those who are uncertain but name a candidate they are leaning towards), Moore (34%) closes the gap with Atchison (35%). Clark closely follows at 30% and Hein remains at 1%.

Looking at demographic differences among decided voters, Atchison has greater support among older voters (46% among those aged 55 years or older vs. 23% among 18 to 34 year-olds). Moore’s appeal is consistent among younger and middle-aged voters aged 18 to 54 years (37%) and is somewhat lower among those aged 55 years or older (28%). Clark appeals largely to younger voters (38% among 18 to 34 year-old) but support steadily declines with age (24% among those aged 55 years and older).
Gender differences are also noted among voters. Mr. Atchison earns stronger support among males (40%) than females (31%) while the opposite is seen for Ms. Moore (30% males vs. 37% females). There are no notable gender differences observed for Mr. Clark.

Given the tight race, it means that every vote will count. Predicting who may walk away with the title of Mayor this week is further clouded by the fact that actual voter turnout will likely be lower than claimed voter intentions. Overall, 74% of those surveyed say they intend to vote in the upcoming election and another 12% say they have already voted at an advanced poll, for a total of 86%. When there was a relatively close race between Don Atchison and Tom Wolf in 2012, actual voter turnout was only 36%, despite 76% of respondents in a similar Insightrix poll stating they were planning to vote.

One quarter (24%) of those who intend to vote claim to have watched or listened to at least a portion of the final mayoral debate aired on CTV and 650 CKOM last Thursday, October 20th, 2016. Of those who watched or listened, more than four in ten (43%) state the debate had at least somewhat of an impact on their voting intentions. Changes in voter intentions are most notable among females.

 

Research Details
A total of 800 randomly selected SaskWatch Research® panel members participated in the online research study from October 20th to 22nd, 2016. Data collection began immediately after the televised mayoral candidate debate on the 20th. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source.

 

About SaskWatch Research®
Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

 

About Insightrix®
Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.

For more information, please contact
Lang McGilp, Research Director
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

Sask. Residents Strongly Favour Increasing Regulations for Pet Businesses

PRESS RELEASE: September 23rd, 2016

Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses

The Animal Protection Act Awareness and Specific Provisions

Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall, a strong majority support increasing regulations.

Specifically, 88% of Saskatchewan residents support the idea that the definition of “distressed” in the Act should be expanded to include emotional and psychological suffering of an animal (53% strongly support, 35% somewhat support).  Residents with a pet are more likely to strongly support this concept (57% vs. 47%).

Residents were also asked if they support the inclusion of other specific provisions in the Act.  Overall, 97% of Saskatchewan residents support including specific provisions that would require veterinarians who suspect animal cruelty to report their suspicions to the appropriate enforcement agency in their community.  Ninety-eight percent (98%) support including specific provisions that prohibit animal fighting and the same proportion support including specific provisions that all sexual contact with animals is a violation of the Act.

graph-1-sk-pet-regulation-poll-insightrix

 

Kennel Regulations

At present, there are currently no specific requirements for kennels in Saskatchewan. Rather, the Act refers to a code of practice that Canadian kennel operators can choose to follow.  Respondents were asked if they support increasing regulations in the Act to include mandatory standards of care for kennels as well as other pet businesses. A strong majority of respondents support the introduction of mandatory standards of animal care for kennels, breeders, animal shelters, animal rescues, pet training services and pet grooming services within the Act, as outlined below:

graph-2-sk-pet-regulation-poll-insightrix

Residents with a pet are slightly more inclined to strongly support having mandatory standards of care for all of the above mentioned pet businesses.

Also, at present, the Animal Protection Act only allows animal protection officers to enter non-residential premises without a warrant in cases “where animals are kept for sale, hire or exhibition”.  Under this definition, kennels and other pet businesses are excluded.  Respondents were asked if they would support changing the Act to allow animal protection officers to enter and inspect any animal-based business in Saskatchewan without a warrant.  Overall, 92% of residents support this notion (66% strongly, 26% somewhat). Residents with a pet are slightly more likely to strongly support this change (69% vs. 61%).

Concerns with Saskatchewan Kennels

The majority of Saskatchewan residents (82%) are aware that 14 dogs recently passed away at a kennel in Saskatoon. Among pet owners, nearly all (83%) state they are now more concerned (50% much more concerned, 33% somewhat more concerned), about leaving their dog at a kennel overnight in light of this tragedy.

graph-3-sk-pet-regulation-poll-insightrix

Saskatchewan Residents and their Pets

Of Saskatchewan pet owners, 95% agree, (77% strongly, 18% somewhat), that their pet is part of their family. Another 77% agree (42% strongly and 35% somewhat) that their pet is their best friend, and 75% agree (43% strongly and 32% somewhat) that they treat their pet like a child.

In addition, 93% of respondents (69% strongly and 24% somewhat) agree that animals have emotions and feelings that should be respected.  Another three quarters (73%) agree that animals deserve the same rights as humans (with 33% strongly agreeing and 40% somewhat agreeing).

graph-4-sk-pet-regulation-poll-insightrix

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on September 20th and 21st, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  For complete details on our recent polls, please refer to: https://insightrix.com/market-research-industry-blog/

 

For more information, please contact

Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome

PRESS RELEASE: April 5th, 2016

Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome

Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March.

Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the SaskParty, exactly on for the NDP and one point off for the Liberals.

Insightrix accurately predicts saskatchewan elections 2016

We are pleased to report that similar accuracies in our polling were realized within the battlegrounds of Saskatoon and Regina.

Insightrix accurately predicts saskatchewan elections 2016 regina

Insightrix accurately predicts saskatchewan elections 2016 saskatoon yxe

About SaskWatch Research®
Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For complete details on our recent polls, please refer to: Insightrix News & Blogs

For more information, please contact
Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com


Photo Credit: Martin Cathrae Photo

Poll: Saskatchewan Resident Perceptions of the Province

A new independent Insightrix Research poll asked Saskatchewan residents about what they think it means to be from Saskatchewan. Questions asked range from topics about slang to what they liked best about the province.

Personality Traits of Saskatchewan Residents
The survey asked respondents what personality traits describe the people of Saskatchewan. Overall, 83% of responses are positive, with the most popular traits being caring, friendly, and kind. Only 9% of responses are negative, with the most common words used being hicks, rednecks, or unsophisticated. The remaining responses are neutral and included words like conservative and traditional.

Enjoyable elements about Living in Saskatchewan
When asked about what people like most about living in Saskatchewan, 28% of respondents mentioned friendly people and a community feel to the province. Other popular responses include environmental reasons and clean air (24%), open spaces and flat lands (19%), small towns/small population (14%), a quiet, peaceful and relaxed lifestyle (11%), and being with friends and close family (9%).

Dislikes about Living in Saskatchewan
Unsurprisingly, the number one thing that people dislike about living in Saskatchewan is the cold winters and the weather, with almost half of all respondents (49%) mentioning this aspect. The next most commonly mentioned responses include narrow minded people (16%) and infrastructure issues (12%).

Slang
Insightrix asked respondents to identify whether or not they were familiar with different Saskatchewan slang words.  The most recognizable words by respondents are bunnyhug (96%), brewski (87%), gotch (86%), Vi-Co (77%), matrimonial cake (76%), gibbled (73%), and ‘2-4’ (71%). Frajolaki is the least recognizable word with only 33% saying they are familiar with it. Interestingly, the phrase ‘2-4’ is a more familiar term among males, while matrimonial cake and gibbled are terms that are more familiar among females.  Given that the Vi-co brand was retired in the mid 1990’s, it isn’t surprising that this variety of chocolate milk is more recognizable among Saskatchewan residents who are 35 years and older.

Use of Slang
Sure, the slang is certainly recognizable, but how often is it really used?
We asked respondents how often they use these slang words in everyday speech. Once again, the most commonly used word is bunnyhug. A vast majority of Saskatchewanians (85%) use the word at least sometimes, with 33% indicating they always use this word to describe this article of clothing.

The second most commonly used slang word is gibbled, which has 52% of respondents indicating they use it at least sometimes in their conversations. Other slang words used at least sometimes in their conversations include ‘2-4’ (41%), Matrimonial Cake (41%), Brewski (44%), and Vi-Co (33%). Frajolaki is once again the least commonly used term, with 13% of respondents indicating they use this term at least sometimes.

Research Details
A total of 804 randomly selected SaskWatch Research™ panel members participated in the online research study from March 9th to 13th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

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For more information, please contact
Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.281.4434
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

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