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COVID-19 Coping: Issue 46

Since the beginning of the pandemic, we’ve been tracking how Saskatchewan residents have been holding up. Here is how people are feeling for the week of March 29, 2021.

Self-reported mental health and stress levels hold steady. Regina residents continue to report lower mental health status.

How would you rate your overall mental health as of today? by Week: Week
All things considered, how stressful is the COVID-19 pandemic to you personally? by Week: Week

Outlook for the weeks ahead declines slightly. Regina residents remain less optimistic.

 What is your outlook for the next few weeks? by Week: Week

Concern over the new variants spreading from Regina to other parts of the province is high, especially among Saskatoon residents.

How concerned are you over the new COVID-19 variants in Saskatchewan?

More than six in ten claim they are reducing contact with others because of the increased cases in Regina.

How much are you reducing your contact with others because of the increased cases in Regina? by Region2: Region

Four in ten say they plan to spend time with others – either indoors or outdoors – this coming Easter weekend. This is highest among younger and middle-aged residents. Note that more people are planning to spend time inside with others than spending time outdoors.

Are you planning on spending time with others (outside your immediate household) this Easter weekend? by Region2: Region

Opinions of COVID-19 vaccination rollout stall this week.

Do you agree or disagree with the following statements about COVID-19 vaccination in Canada by Week: Week

One third of residents surveyed say they have been vaccinated or have plans to receive one soon.

Have you... by Week: Week

COVID COPING: Week 44

It’s official – this week marks a full year of our Barometer! We’ve been tracking public opinion for a 52-week period (with some weeks off last summer). That is more than 17,500 responses from Saskatchewan residents!

Here is how people are feeling one year later (March 15 to 18, 2021).

Week 44 Results

Self-reported mental health recovers slightly while stress levels remain steady.

Optimism for the weeks ahead continues to climb, although there is also a slight rise among those projecting things to get worse.

Opinions of COVID-19 vaccination rollout progress are finally showing more positive results.

With the easing of some public health measures last week, a large proportion of residents took the opportunity to see friends or family in each other’s homes. This is most pronounced among younger residents.

Even with the easing of some public health measures last week, four in ten continue to feel restrictions should be loosened further.

One in ten has already booked a vaccination appointment or plans to stop by Regina’s drive-thru centre. As expected, older residents are much more likely to have received a vaccination or will receive one soon.

If residents were to choose, the Pfizer vaccine is most preferred of the four options approved for use. Preference is tied for either Moderna and Johnson & Johnson vaccines, with few vying for the AstraZeneca dose. More residents have a brand preference than they did one week ago.

Come back every Monday to see the updated Barometer!

COVID Coping: Week 42

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19. Here are the latest results from March 1 to 4, 2021.

Week 42 Results

Self-reported mental health rises for the second consecutive week while stress levels remain steady.

With news of increased vaccine rollout and reduced active cases, outlook for the weeks ahead is more optimistic than it has been since last June.

Assessments of COVID-19 vaccination progression improve for the first time in a month, yet opinions on the rollout remain largely poor.

One half of residents now support loosening public health measures.

Intention of spending more time in one’s yard, compared to pre-pandemic times, is high.

SaskWatch x the Big Game survey

Shortly after the Big Game, we were curious to see what everyone thought, especially considering a Canadian act performed halftime!

In the survey, we asked SaskWatch members to rank some of their favourite commercial ads.

Let’s see what their favourites are!  

4. Bud Light Legends

Bud Light manages to create an advertisement that capitalizes on superheroes ‘ interests and multi-universe with former Bud Light commercial cameos such as Post Malone and Cedric the Entertainer on this year’s commercial roster action with their very own spin on the idea.  

3. Drake from State Farm

In this star-studded cast featuring the Chiefs Quarterback Patrick Mahomes, Aaron Rodgers and Paul Rudd, the commercial had the internet talking about Drake as the surprise cameo and “stand-in” for the ever-popular State Farm commercial spokesperson, Jake from State Farm.

2. Dorito’s 3D Flat Matthew

Matthew McConaughey is no stranger to cameos in commercials, often appearing in at least one brand advertisement every year. This time, Matthew graces us with a glimpse into his melancholy, only to be quite literally fulfilled by the nostalgic goodness of 3D Doritos.

The 90s are back, aren’t they?

And the most liked video is…

  1. Cheetos “It Wasn’t Me”

IRL super couple Ashton Kutcher and Mila Kunis star in this catchy rendition of the 90s classic “it wasn’t me.” Appearing with the iconic artist Shaggy, these two larger-than-life personalities help tell the classic age ole marital story – catching a snack thief in the act.

So, how was the game, according to SaskWatch Members?

Though this year’s event may have looked different from those in the past, there was no shortage of people watching – as 47% of respondents who filled out the survey said they watched the game, PLUS the halftime performance!

Another 20% say that they never watch the Big Game, which is fine. The commercials can be watched on YouTube the next day anyway!

This year’s showdown featured Tom Brady and the Buccaneers and the defending champs, the Kansas City Chiefs. Even with a perfect football story, 64% of SaskWatch members reported that it “didn’t really matter who won.” Although most of those who answered the survey said they were not cheering for a particular team, 22% stated they wanted the Buccaneers to win!

A Canadian at halftime?

While the game was exciting enough, many Canadians tuned in to watch Canada’s very own superstar, The Weeknd, put on a stellar performance, but what did SaskWatch members think?

While 3 of 10 surveyed said they enjoyed it, most said they were ‘unsure’ (36%) – others said it was merely ok (18%).

Did you know the Weeknd’s performance makes only the 3rd time a Canadian has performed at halftime? Can you guess the other two!?

What other Canadian acts do you think would put on an excellent performance?

Want to fill out FUN surveys like this?

Do not forget to log in regularly and check your emails for invites to exciting surveys like this and many others! Every time you complete a fun, easy survey like this, you can get paid to participate!

And don’t forget, you can redeem your panel points for cash or donate to a Saskatchewan charity of choice.

COVID Coping: Week 41

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19.

Here are the latest results from February 22 to 25, 2021.

If you have display issues, please click the link in the top-right corner of your screen to view a web version of this barometer.

We surveyed 400 Saskatchewan residents on our consumer panel, SaskWatch Research®, each week.

Week 41 Results

After a week of warmer weather, self-reported mental health rises and stress levels soften.

A continued gradual rise in optimism is noted for the weeks ahead, although most still feel things will remain the same.

Assessments of COVID-19 vaccination progression remain poor.

With active cases continuing to decline this week, support for tighter health measures has dropped. However, residents remain divided on future steps.

Concern over new COVID-19 variants in Saskatchewan is moderately high.

Residents use many methods to cope with the pandemic. Common themes include: connecting virtually with friends/family, quality time with family, hobbies to keep busy, spending time outdoors, avoiding the news, seeking counselling, and guilty pleasures.

How to refer someone to SaskWatch Research

You can get in on awesome SaskWatch contests and earn extra Reward Points by referring people you know to join SaskWatch!

You may have noticed, we often have SaskWatch Research contests that are available to new folks signing up for the panel. Well, there’s also a way for long-time SaskWatch members to get in on our contests too.

SaskWatch referral, SaskWatch Research

That’s through referring another Saskatchewan resident who is 18 years old or older to join the panel.

When you refer a friend, co-worker, family member – or any other Saskatchewan resident you think would be a good fit for SaskWatch – you can earn entries into the contests we have running.

You will also earn valuable Reward Points whenever you refer someone to SaskWatch too!

Sounds great, right? But how do you do it?

Read on to learn how to make a referral on SaskWatch!

How Do I Make a Referral to SaskWatch?

The referral process is something that only established SaskWatch members can take part in since you have to make your referral through your SaskWatch Research account.

We do this through the creation of individual Referral Links that we make each time a referral is sent out.

We track these links when new members sign up to allow us to know who referred them to join SaskWatch – and to make sure the folks who make the referral are rewarded.

Here’s how you do it:

  1. Go to the SaskWatch Research website (saskwatch.ca) and sign in.
  2. Click “Invite” in the menu on the left-hand side of your screen.
  3. At the bottom of the page that appears, you will be given the option to copy your referral link. Copy the referral link into your browser.
  4. Go to your personal email account and compose an email to the Saskatchewan resident (18 years old or older) you would like to refer.
  5. Paste the referral link into your email and send it to the person you would like to refer.
  6. The person you referred will click the link you sent them to and will be navigated to the SaskWatch registration page. There, they can sign up to join SaskWatch.
  7. Once the person you referred completes their registration process in full (signed up, confirmed registration, completed their profile survey), you will get credit for the referral. That means you will get Rewards Points for the referral and will be entered into any referral-based contests we have running at the time.

And that’s it – you’ve made your referral.

You will have to copy a new referral link for each Saskatchewan resident you refer to join SaskWatch Research.

Why Does Signing Up Take that ‘Extra Step’?

Some of the folks who you refer to join SaskWatch may ask you why the sign-up process is as vigilant as it is? Well, that’s because we take a great deal of pride in the quality of our research panel. That means we are proud of the effort and honesty each one of our SaskWatch members puts into everything they do on SaskWatch.

One of the ways we ensure the quality of our panel is that we ask each new member of SaskWatch to fill out their profile surveys before they can take part in activities on the rest of the site. We do this so we can get a good idea of who they are and what they like, so we can make sure we only ask them to participate in research that will matter to them.

We also manually check in on each member regularly to make sure they are staying active on the panel, and that they are providing quality responses.

So, if anyone you refer to the panel asks you why the sign-up process may be a little involved, let them know it is to make sure that it is quality members like themselves (and you!) are joining SaskWatch Research. This vigilant sign-up process is a way we use to assure the quality of our members.  

Refer Someone to SaskWatch Research® Today!

Now that you know how to make referrals to SaskWatch Research, and you already know just how great it is to be a member yourself, why not refer someone today?

They will thank you, you will earn Rewards Points and you will get the chance to get in on the latest SaskWatch Research referral-based contests.

Everybody wins!

If you want to make sure you never miss out on any SaskWatch Research contests, news, or announcements, be sure to follow us on social media.

Follow SaskWatch on Facebook

Follow SaskWatch on Instagram

COVID Coping: Week 39

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19.

Here are the latest results from February 8 to 11, 2021.

If you have display issues, please click the link in the top-right corner of your screen to view a web version of this barometer.

We surveyed 400 Saskatchewan residents on our consumer panel, SaskWatch Research®, each week.

Week 39 Results

Self-reported mental health improves slightly, and stress drops to levels last seen in October.

Outlook for the weeks ahead remains largely unchanged, with most feeling things will remain the same.

With more positive mindsets comes an increase in those who feel public health measures should be loosened, although opinions still remain very much divided.

If there are significant delays in getting vaccines out to the majority of residents, most feel we should ‘stay the course’ and wait till they are available.

Younger and middle-aged residents are more likely to suggest ‘loosening things up’.

Most residents pay closest attention to the number of daily new cases in Saskatchewan, followed by the number of deaths per day. Only one quarter pay most attention to the number of active cases.

A slim majority of residents support the federal government’s new policy of hotel quarantining for those returning to Canada from other countries.

A majority of residents say that cold weather negatively impacts their mood to at least some extent.

Saskatchewan Resident Perceptions on U.S. Relations and Trump

In late January, SaskWatch members participated in an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings.

Insightrix Research surveyed 801 Saskatchewan residents on their consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match the distribution of the adult population of the province. Data were collected between January 22-26, 2021.

Seven in ten Saskatchewan residents disapprove of the way Donald Trump handled his job as president. Women and those living in Regina and Saskatoon are more likely to disapprove of his performance.

q2: Do you approve or disapprove of the way Donald Trump handled his job as president? Base: All respondents, n=801

Similarly, only seven in ten Saskatchewan residents trust the results of the U.S. election. Women and those in Regina and Saskatoon are more likely to trust the outcome.

q3: Do you trust that the results of the 2020 American federal election are accurate? Base: All respondents, n=801

A similar proportion feel Donald Trump bears a lot of responsibility for the violence and destruction committed in the U.S. Capitol on January 6, 2021. Fully 16% believe he does not bear any responsibility. Males and rural residents are more likely to hold this belief.

q4: How much responsibility, if any, does Donald Trump bear for the violence and destruction committed by some of his supporters after they broke into the United States Capitol (January 6, 2021)? Base: All respondents, n=801

Despite President Biden’s executive order regarding Keystone XL, more than half of Saskatchewan residents believe Canada-U.S. relations will improve under a Biden-Harris administration. Those living in Regina and Saskatoon are more likely to believe it will get better.

q1: Under Biden-Harris, do you expect Canada-U.S. relations to… Base: All respondents, n=801

Intent to be vaccinated

On a different topic, seven in ten Saskatchewan residents say they will choose to be vaccinated when a vaccine becomes available to them. 

q6: If a vaccine for the coronavirus is made available to you, will you choose to be vaccinated? Base: All respondents, n=801

***

Research Details

A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between January 22 to 26, 2021. Quotas were set by age, gender and region to match the general population.

Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research online market research panel in 2007 using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are more than 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://info.saskwatch.ca/.

About Insightrix

Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/.

***

For more information, please contact:

Insightrix Research Inc.
Tel: 306.657.5640
Email: info@insightrix.com 
Web: insightrix.com

***

COVID Coping: Week 37

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19.

Here are the latest results from January 25 to 28, 2021. 

We surveyed 400 Saskatchewan residents on our consumer panel, SaskWatch Research®, each week.

Self-reported mental health remains comparatively low and stress levels remain comparatively high.

However, fewer feel things will get worse in the weeks ahead, with most now feeling things will remain the same.

Residents feel more positive about the vaccination progress in Canada and Saskatchewan this week, although assessments of performance remain weak.

Opinions remain divided regarding future health measures, although fewer believe further restrictions should be put in place.

Opinions are also divided for both the level of penalties/fines set in place for not following public health measures, and the number of fines being handed out to individuals and businesses not following the measures.

The vast majority do not believe COVID-19 is a hoax. However, a small segment does believe it is a hoax, and one in ten are uncertain. Rural areas and younger residents are less likely to be certain that COVID-19 is not a hoax.

Since March 23, 2020, we started sharing a few brief insights from our online community, SaskWatch Research®. As we monitor and trend the results by week, we will share the information with you as we get it.

COVID Coping Week 36

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19.

Here are the latest results from January 18-21, 2021.

We surveyed 400 Saskatchewan residents on our consumer panel, SaskWatch Research®, each week.

Self-reported mental health holds stable and stress levels remain high.

Outlook for the weeks ahead improves slightly.

Opinions remain divided regarding future health measures although this week, more residents think the current public health measures should be tightened further.

When asked how many residents are following current COVID rules, most believe it is mixed.

Residents consider indoor gatherings at bars/nightclubs and private dwellings most responsible for COVID-19 transmission, along with Christmas gatherings, simply being too close to others and facilities like seniors’ homes or jails. Gyms, weddings/funerals and schools are noted far less frequently.

Since March 23, 2020, we started sharing a few brief insights from our online community, SaskWatch Research®. As we monitor and trend the results by week, we will share the information with you as we get it.

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