SaskWatch Research Blog

Montreal Canadiens: The top sports brand in Canada

Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc.

Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of the Canadian Football League (CFL) was third and Toronto Blue Jays, Canada’s lone team in Major League Baseball (MLB) was fourth.

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  1. I agree that the Montreal Canadiens are the #1 Canadian Team; however, from the fact of fan support and enthusiasm, the Saskatchewan Roughriders should definitely hold the #2 position.

  2. Who would buy maple leaf merchandise? Waste of money

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