It’s almost Christmas in Saskatchewan!

That means it’s time for another look at how Saskatchewan residents will be doing their holiday shopping in our new web report, Insightrix Holiday Spending 2019.

And we couldn’t have done it without you – the awesome members of SaskWatch Research!

So, we wanted to share some of the stuff we learned about Saskatchewan residents’ holiday shopping from our amazing panellists in 2019.

What did you tell us about holiday shopping in SK for 2019?

When we asked members of the SaskWatch Research online market research panel about their plans for holiday shopping in 2019, we found that Saskatchewan residents are as unique as the province they call home.

First of all, we learned that pretty much everyone in the province (93%) plans to do some holiday shopping in 2019.

What’s more, we learned a lot about when Saskatchewan residents like to do their holiday shopping.

Some folks like to get their shopping done early, with 24% of holiday shoppers saying they like to do their holiday shopping before Black Friday. Others like to do it a little later and get in on the sales, with 15% doing their holiday shopping between Black Friday and Cyber Monday. Then, there’s the half of us (51%) who like to do our holiday shopping between December 1 and Christmas Eve. And not to be left out, one in one hundred (1%) Saskatchewan residents like to get their Christmas shopping done on Boxing Day.

Check out the video below to learn even more about Saskatchewan residents’ plans for holiday shopping this year.

And that’s just only a bit of what our amazing panellists told us!

We took the responses our panellists provided and used them to develop Insightrix Holiday Spending 2019 – a web report that will be used by folks in the retail space and others with an eye on the Saskatchewan marketplace to learn all about the holiday shopping scene here in Saskatchewan.

You can access Insightrix Holiday Spending 2019 yourself and download your own copy on the Insightrix website.

Thank you SaskWatch members!

Thanks again to all of the members of the SaskWatch Research community for all of your responses this year. Your membership means a lot to us, and lets us produce great content and products like Insightrix Holiday Spending 2019.

Merry Christmas and happy holidays to all our amazing community members and panellists from everyone here at Insightrix and SaskWatch Research.

See you in 2020!