Holiday Shopping Forecast: Santa Claus is Coming to Town

November 25, 2015

According to a new independent poll conducted by Insightrix Research Inc., Santa Claus will be visiting Saskatchewan this Christmas as 93% of residents plan on buying gifts this holiday season. Kids of Saskatchewan will be happy to hear that households with one or more children (98%) are more likely to say that they intend to buy gifts compared to households without children (90%).

Women are ahead of the curve in terms of their holiday shopping as 25% indicate that they have already purchased all their gifts, relative to 18% of men. However, there is still plenty of time to shop as 42% of residents who plan to buy, say they will likely complete their shopping in the first half of December. Interesting to note is that most do not plan on taking advantage of Black Friday or Cyber Monday deals as only 8% plan to buy gifts on these days.

The holiday gifts do not come cheap as just under one half (46%) plan to spend more than $500 on gifts this year, which is similar to planned spending in 2014.

You still have time to get off that naughty list, because Santa Claus is indeed coming to town!


Research Details
A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from November 18th to 22nd, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research™
Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit

About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

For more information, please contact
Dylan Cody, Senior Research Associate
Insightrix Research Inc.
Tel: 306.657.5640 ext. 238

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