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Swift Current Has Spoken: Insightrix Surveys Swift Current Residents

A new independent Insightrix Research poll reveals what Swift Current residents like most about their city, the most important issues facing their city, and resident shopping habits.

Life in Swift Current

According to the Insightrix Research survey, two out of five Swift Current residents rank the size of the city as the aspect they like most about living there. The proportion is highest among young adults between the ages of 18 and 34, with roughly half (49%) stating they like the size of their city the most. Following the size of the city, 23% like living in Swift Current because of the people and amenities (17%).

Views on city issues

Insightrix asked residents to state what they consider to be the most important issue facing Swift Current. Most commonly, 20% mentioned infrastructure issues, such as road conditions and repairs. Next to infrastructure, health care was mentioned by 6% of residents.

Residents were then asked about their views on the municipal tax increase. Overall, 65% are at least somewhat concerned about the increase. Those with an annual income of less than $30,000 are the most concerned group, with 31% saying they are very concerned about the tax increase.

Shopping within the city

Insightrix also asked residents about their views on shopping in Swift Current. Overall, more than half (56%) agree that there is not enough quality shopping with women (62%) being more likely than men (47%) to agree.

Out-of-town shopping

Nearly two thirds (64%) go out-of-town for shopping and most purchase clothing (77%) followed by groceries (37%). The majority of women (80%) and men (67%) are looking to expand their wardrobe when they shop out-of-town.

Research Details

A total of 358 randomly selected Swift Current residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from April 20th to May 1st, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are considered accurate within ± 5.12 percentage points 19 times out of 20.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

 

For more information, please contact
Mario Caceres, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 258
Cell: 306.281.4434
Email: mario.caceres@insightrix.com
Web: www.insightrix.com

Swift Current Infographic

STUDY: Canadian Perceptions of Saskatchewan

Insightrix Research ran an independent study using online panels to gather feedback from individuals in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes regarding the perceptions of Saskatchewan.

Top of Mind Impressions of Saskatchewan

When asked what first comes to mind when thinking about Saskatchewan, those surveyed commonly cite the usual items we as Saskatchewan people have  come to hear others say about our province, including descriptors such as “farming”, “flat”, “agriculture”, “potash” and “oil”.  However, references to the economy are also noted.

word cloud

Perceived Strengths & Weaknesses

When asked to identify Saskatchewan’s strengths and weaknesses, natural resources are universally seen as the greatest strength (45%) followed by quality of life factors (22%) such as recreation, landscapes, community-mindedness, and strong economic performance (17%).

Weaknesses centre on physical attributes (32%) such as cold winters and sparse population, quality of life aspects (18%), and perceived poor economic performance (16%).

Economic Perceptions

Over one half (54%) of Canadians surveyed rate Saskatchewan’s economy as good, very good, or excellent.  Saskatchewan’s neighbouring provinces hold more positive perceptions of its economy (73% among Manitobans and 66% among Albertans).

When respondents had to rate Saskatchewan’s economy against their own, results were more divided.  Few from British Columbia (16%), Alberta (17%), and Ontario (27%) believe Saskatchewan’s economy is stronger than their own province, while roughly one half of Manitobans, (47%) and six in ten Maritimers (63%) acknowledge that Saskatchewan’s economy is stronger than their own province.

Recognition of strong economic growth in Saskatchewan over the past 10 years is apparent among those surveyed, specifically, 44% believe that Saskatchewan’s economy has improved over both the past 10 years and the past 5 years.  More than one third feel the same way about the past two years (35%).

Graph

Other key indicators uncovered through the research include:

  • 81% believe Saskatchewan’s contributions to the Canadian economy are very (38%) or somewhat (43%) important.
  • Nearly six in ten (57%) believe Saskatchewan has a business-friendly environment.
  • More than six in ten (63%) describe Saskatchewan’s quality of life as good (45%), very good (16%), or excellent (3%).
  • More than one quarter (27%) of those surveyed indicate that they’d be very (7%) or somewhat (20%) likely to move to Saskatchewan if the right career opportunity came along, or if they wanted to retire to another province. Interest in moving to Saskatchewan is highest among those aged 18 – 34 years (40%) and interest declines with age.

Research Details

An online survey was administered to individuals 18 years of age and older, who currently reside in British Columbia, Alberta, Manitoba, Ontario, and the Maritimes. Data was collected between May 5th and May 11th, 2015.  A total of 852 respondents took part in this survey. Quotas were set by age, gender, and region with data being weighted by region to match the distribution of Canada. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For full survey findings and detailed report, please visit the link below.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

 

CLICK HERE FOR FULL REPORT OF STUDY

 

SaskParty Maintains Support

A new independent Insightrix Research online poll finds voter intentions remain relatively consistent.

Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals and 3% for the Green Party. The remaining 2% report they would vote for another party. Voter intentions have remained generally consistent with previous Insightrix polls.
SaskParty Maintains Support #skpoli saskatchewan politics survey

Leadership Approval Ratings
In line with voting intentions, public approval ratings for Premier Brad Wall continue to remain strong. Presently, 33% of Saskatchewan residents strongly approve of his performance while another 30% somewhat approve, for a total approval rating of 63%. This is down slightly from one year ago (66%).

Approval ratings for Cam Broten, leader of the Saskatchewan NDP, have risen slightly. Currently, 42% of Saskatchewan residents strongly or somewhat approve of his performance, up from 38% one year ago.

Research Details
A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 7th to 9th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research™
Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

Yorkton Has Spoken: Insightrix Surveys Yorkton Residents

A new independent Insightrix Research poll reveals that Yorkton residents enjoy a high quality of life, however the biggest issue the City faces is related to the city’s infrastructure (roads, parks, etc.).

Biggest Issue facing the City of Yorkton

An overwhelming majority of respondents (42%) believe that infrastructure (e.g. roads, parks, etc.) is the biggest issue facing the City of Yorkton.  The remaining responses vary significantly with the next most common responses being healthcare (5%), the economy (3%), and housing (3%).

Satisfaction with the Performance of Yorkton City Council

Overall, 77% of respondents are satisfied with the performance of Yorkton City Council (58% somewhat satisfied and 19% very satisfied).  Another 16% are dissatisfied and 7% are unsure.

Rebuilding the Downtown Core

A slim majority of respondents (51%) believe enough is being done to rebuild the downtown core.  Another 36% believe that not enough is being done and 13% are unsure.

Quality of life

Respondents were asked to rate the overall quality of life in Yorkton on a scale of 1-10, where 1 is very poor and 10 is very good. Three quarters of respondents (75%) rate the quality of life in Yorkton at least a 7 out of 10.  Only 7% of respondents indicate the overall quality of life in Yorkton is poor by giving a rating of 1 to 4.

When asked how the quality of life in the City of Yorkton changed over the past 3 years, 30% of residents say it has improved, while 56% say it has stayed the same. Another 14% say the quality of life has worsened over the last 3 years.

When asked what actions the City of Yorkton could take to continue to improve the quality of life for its residents, the top three most popular responses are building community centres and recreational facilities (13%), improvements to infrastructure (12%), and by encouraging business/shopping development (11%).

Research Details

A total of 350 randomly selected Yorkton residents participated in the research study, which was conducted over the telephone from March 16th to March 30th, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.19 percentage points 19 times out of 20.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

Yorkton Infographic

Weyburn Has Spoken: Insightrix Surveys Weyburn Residents

A new independent Insightrix Research poll reveals support on issues such as the building of a new hospital, and the fairness of municipal taxes within Weyburn.  Results are a bit more mixed regarding the lowering of speed limits around school zones and whether or not Weyburn is undergoing too much development for its current and future needs.

New Hospital?

A new independent poll conducted by Insightrix Research shows that the majority of Weyburn residents would like to see a new hospital built. Overall, 82% of residents support the addition of a second hospital. Another 14% don’t want to see a new hospital erected in Weyburn, and 4% aren’t sure. Those who disagree cite reasons such as, if a new hospital was built they would still be referred to larger centres for many procedures (34%), the old building just needs to be fixed (25%), and the current hospital just needs more staff (23%), while the remainder didn’t know or didn’t have a comment. Females and those aged 18-34 are more likely to want a new hospital built than males and those aged 35 and over.

When asked about the potential location of a new hospital, 73% of respondents said it should be located close to the current hospital.

Municipal Taxes

Insightrix asked Weyburn residents if they thought municipal taxes were at a fair level. Respondents generally agreed that they paid a fair amount of tax (68%), while only 13% believe that they pay an unfair amount of tax. The remaining 19% didn’t know or weren’t sure.

Weyburn_Survey_Infographic_Web_Hospitals_Taxes

School zone speed limits

Insightrix asked the survey respondents if they believe Weyburn should impose lower speed limits around school areas. Respondents were split, with 51% agreeing that they should be lowered, and 46% disagreeing. Respondents who were in the 18-34 and 35-54 demographics were more likely to disagree with lowering the speed limit than those who were in the 55+ demographic.

Too much development?

Insightrix asked respondents if they thought Weyburn was undergoing too much development for the city’s current and future needs. Once again results were split, with 52% agreeing that it was undergoing too much development and 43% disagreeing. Residents in the 18-34 and 35-54 demographics are more likely to disagree that the city is undergoing too much development than those who are 55+

Research Details

A total of 320 randomly selected Weyburn residents participated in the research study, which was conducted over the telephone from February 18th to March 3rd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.39 percentage points 19 times out of 20.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

Saskatchewan Valentine’s Day Intimacy Survey

According to a new independent poll conducted by Insightrix Research Inc., 32% of Saskatchewan residents in romantic relationships are expecting to “do the deed” on Valentine’s Day this year, consistent with findings in 2014. Given that only 23% of individuals report having sex at least once a week, playing your cards well on Valentine’s Day does indeed increase your odds.

With a significant portion of males (58%) wishing they had sex at least once a week, we looked into how they can get their partner on the same page this Valentine’s Day. While the leading turn on for both males and females is a massage or caress (30%), it turns out that females are looking to pages to get into the mood, with females being significantly more likely than males to pick up a romance novel to get their wheels rolling.

So are Saskatchewanians purchasing gifts this Valentine’s Day? Males are significantly more likely than females (61% vs. 44%) to be purchasing a gift for their significant other this weekend, and are directing their attention to jewellery and flowers for their partners. Looks like men are hitting the right spot with these plans as females are significantly more likely to be expecting flowers (45%), a romantic meal (30%), and jewellery (17%). The fellas are planning on spending an average of $80.77.

Men on the other hand, are more likely to be expecting to receive gift cards (19%), and clothing (16%). Tough luck for the gals though, who are more likely to be buying chocolates (43%) or a greeting card (39%). Not shocking that Saskatchewan ladies are planning to spend less than male counterparts, at an average of $56.35 – still a fair amount of that chocolate aphrodisiac!

That being said, all is good in love and war; 70% of Saskatchewan residents would marry their spouse again if they had the option, with those 35 and older being more likely to admit they are still on board!

Insightrix saskatchewan sex survey valentine day love relationship infographics 3

Estevan Has Spoken: Insightrix Surveys Estevan Residents

A new independent Insightrix Research online poll reveals support on issues such as rental suites, P3’s, and carbon capture technology. Results are a bit more mixed regarding the views of those from outside the community and personal impacts from the lower oil prices.

A new independent poll conducted by Insightrix Research shows that majority of Estevan residents believe enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Overall, 61% of residents agree enough is being done in this area. Another 23% do not agree and 16% don’t know. Women are more likely to agree that enough is being done to encourage the addition of new rental units to the Estevan accommodation market.

Views on people outside the community
Insightrix asked Estevan residents if the transient nature of oilfield workers impacted their view of people from outside the community. Just less than one half of those surveyed (45%) indicated it has had a negative impact. Approximately one-quarter (26%) indicated it has not changed their view and 23% believe it has positively impacted their view of people from outside the community. Another 6% did not know.

Public-private partnerships
Insightrix asked the survey respondents if they support or oppose the use of public-private partnerships or P3’s to fund health care, education, and other services. Approximately two thirds of respondents (68%) indicated they support the use of P3’s to fund health care, education and other services. Less than one-quarter (22%) do not support them and 10% did not know.

– See more at: http://insightrix.com/estevan-spoken-insightrix-surveys-estevan-residents/#sthash.SObG6z7o.dpuf

insightrix estevan survey saskatchewan carbon caprture technology p3 rental

Montreal Canadiens: The top sports brand in Canada

Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc.

Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of the Canadian Football League (CFL) was third and Toronto Blue Jays, Canada’s lone team in Major League Baseball (MLB) was fourth.

– See more at: http://insightrix.com/montreal-canadiens-top-sports-brand-canada/

Insightrix is proud to partner with Big Brothers Big Sisters of Saskatoon and Area. Aiming to further enhance BBBS services, a new online community will be launched on May 8th 2014 on behalf of the organization. A new initiative for BBBS, and a new approach to the non-profit sector, the use of an online community promises to bring fresh ideas, dialogue and feedback amongst BBBS and its volunteers as well as other stakeholders on an ongoing basis.

Bridging the Gap with Big Brothers and Big Sisters of Saskatoon

With almost 600 volunteers in the city, the Big Brothers and Big Sisters of Saskatoon (BBBS) provides valuable mentorship programs to children in our community. Their volunteers are positive role models to children in need of guidance and someone to look up to and talk with.

In February 2014, representatives from BBBS paid a welcome visit to the Insightrix office. Insightrix has supported the organization for the past six years through SaskWatch, Insightrix’s online panel, as BBBS was one of the five original charities for the “donate to a charity” option for SaskWatch members.

After some catching up, we learned more about BBBS’s great initiatives, as well as some of the challenges they face as they continue to improve their services. Both Insightrix and BBBS are looking into identifying and bridging any existing gaps in the mentorship program.

Insightrix is extremely pleased to be able to continue its partnership with BBBS and, together, we have decided to run a pilot project using Insightrix’s new online discussion platform to foster a strong network, improved communications, and information sharing among BBBS volunteers and staff.

We are all very excited and looking forward to see what we can achieve with this new approach.

 

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