SaskWatch Research Blog

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Saskatchewan’s Plans for Halloween 2018

It looks like it’s going to be spooky in Saskatchewan for Halloween 2018.

Halloween 2018, Insightrix Research, SaskWatch Research

We ran an OnTopic survey with 800 people from all over Saskatchewan on our online panel, SaskWatch Research®, earlier this month to find out how Saskatchewan residents plan to spend their Halloween in 2018 – and we found out that more than half of Saskatchewan residents (59%) plan to celebrate the spookiest holiday this year. That’s less than the 66% who planned to celebrate Halloween in 2017.

We also found out that about the same amount of men (60%) and women (58%) plan to celebrate Halloween, and that more folks with more than one kid in their household (77%) plan to get in on the fun than those without any children (48%).

Saskatchewan residents of Indigenous ancestry (70%) are also more likely to plan to get in on the Halloween festivities.

What will they get up to for Halloween 2018?

When we asked Sask. residents who said they planned on celebrating Halloween 2018, we got a whole range of responses. According to our survey, it looks like Saskatchewan residents are planning a traditional Halloween this year.

The top responses we received were: hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/TV show at home (27%), eat the kids’ candy once they’ve gone to bed (23%), go to a haunted house (15%) and dress up the family pet in a costume (12%).

Is it possible to be a Halloween Grinch? Maybe – as 1% of residents who plan on celebrating Halloween also plan to turn off the lights and hide when the doorbell rings.

Where will Saskatchewan trick or treat this Halloween?

Saskatchewan residents have a whole lot of choices when it comes to where they plan to trick or treat this October 31.

Of the folks who stated they were planning to take the kids or grandkids trick or treating, 38% said they plan to stick to their local neighbourhood/close to home, 17% said an unspecific neighbourhood, 14% stated they plan to trick or treat at friends’/families’ houses, 10% had a specific neighbourhood in mind and almost one in ten (9%) said they plan to hit up malls/businesses for their candy.

Stop trick or treating? At what age?

We asked everyone who completed our survey what age they thought it was appropriate to hang up the pillow case for good and stop trick or treating.

What we found out was that almost one third (31%) of Sask. residents think that you are never too old to trick or treat. Respondents between 18 – 34 years old (41%) and between 35 – 54 years old (35%) are more likely to hold this view than those over the age of 55 years (19%). Also, women (34%) are more likely to agree to the statement than men (28%).

Of those who thought that trick or treating should have some age limit placed upon it, 28% believe that pre-teen (11 – 13 years old) is the age to give up the candy hunt. Grandma and Grampa agree – 36% of those over the age of 55 years think pre-teen is the right age to give up trick or treating.

In descending order, here were the other responses to the question of what is the appropriate age to quit trick or treating:

  • 14 years old – 23%
  • 15 years old/16 years old – 6%
  • 10 years of age or younger – 5%
  • Kids shouldn’t be trick or treating anyway – 2% (What?! Come on folks!)

Lots of Halloween fun on the way for Saskatchewan!

It turns out that many Saskatchewan residents are planning on getting in on the fun this Halloween. And many of those planning to celebrate Halloween have a range of plans for activities.

Trick or treating remains a relatively popular activity, judging by the number of residents planning to hand out candy this year and take the kids or grandkids trick or treating – and the places they plan to go to get that candy are quite varied.

What are you getting up to for Halloween 2018? Let us know through our SaskWatch Facebook account or on our Instagram account. We’d love to hear your plans!

For more information, please contact:

Marketing & Communications Coordinator
Telephone: (306)657-5640 Ext. 240


Valentine’s Day in Saskatchewan

Valentine's-Day-in-Saskatchewan, Insightrix, Insightrix-Research, Valentine's-Infographic, SaskWatch-Research

It’s Valentine’s Day in Saskatchewan and Insightrix wants to know how Saskatchewan residents will be celebrating their Valentine’s Day.

So, between February 5–8, we asked 805 Saskatchewan residents from all over the province how they feel about the holiday and how they plan to spend it.

Commercial… or?

It turns out residents in Saskatchewan think Valentine’s Day is a commercial holiday.

While 18% love Valentine’s Day because it lets them show how much they care, the bulk of those we surveyed were undecided, with 62% saying that the holiday of love is, “OK, I guess”.

Valentine’s Day is declining in popularity slightly, though, compared to a couple of years ago. In 2016, 15% of residents polled stated it was a commercial holiday, 25% said they loved it and 59% were undecided.

Interesting to note:

It turns out that Valentine’s Day is more popular in Saskatoon than it is in Regina.

When we asked residents of Regina what they think about the holiday, 30% stated they thought it was a commercial holiday – a greater number than the residents of Saskatoon (16%). Residents of Saskatoon (22%), when asked the same question, stated they love Valentine’s more often than residents of Regina (11%).

Who’s in love (or at least working at it…)?

Love is in the air in Saskatchewan!

Nearly 3 in 4 Saskatchewan residents (74%) talk about being in romantic relationship in 2018.

That said, compared to 2016, the number of those in a romantic relationship has declined slightly, down from the 76% who stated they were in a relationship in that year.

If you’re unattached, it pays to have friends!


We asked residents who are in a romantic relationship how they met their significant other and the most common answer was through friends (39%).

Other ways included meeting online (14%), at a party or a bar (13%), at work (13%), at church (2%), and many other places too (19%).

Like many kinds of birds, Saskatchewan residents may mate for life…

We asked respondents who are currently in a romantic relationship how long they’d been together, and more than a third (36%) reported they’ve been with their significant other for 20 years or more!

Valentine's-Day-in-Saskatchewan, Insightrix-Research, Insightrix, SaskWatch-Research, Valentine's-Infographic

Enough talking! Make with the presents!

More people we surveyed say they are not planning on buying Valentine’s Day presents (55%) than those who said they are (45%). Most people we spoke with who plan on buying a gift said they plan on spending $100 or more (39%) on gifts for their significant other – talk about big spenders!

Another 27% said they plan on spending between $50 to just under $100, and 28% said they plan on spending between $20 to just under $50.

The remaining 6% may be sleeping on the couch this Valentine’s Evening, as they confess they plan on spending below $20. And they say romance is dead…

This is all pretty good news for significant others this year, as expectations are much lower than reality.

More than one half (56%) of those who plan of celebrating Valentine’s Day this year don’t even expect a present! So, good news if you decided to skip on the flowers and chocolate this year.

And since we’re matching expectations & reality…

Of those that plan to celebrate Valentine’s Day, more than 3 in 10 (32%) of the Saskatchewan residents said they expect to make it past third base just because it is Valentine’s Day. Sixty-eight percent (68%) think otherwise…

Talk about shattered expectations…

What are they going to get for Valentine’s Day in Saskatchewan?

If you think you’re getting a Valentine from your sweet babboo, we hope you’re hungry!

A good portion of the people who said they plan to celebrate Valentine’s Day in Saskatchewan said they planned on giving the gift of grub this year, with 37% saying they plan on taking their significant other out for a romantic meal and another 34% planning to give candy or chocolates.

Valentine's-Day-in-Saskatchewan, Insightrix-Research, Insightrix, SaskWatch-Research, Valentine's-Infographic

Other folks may be sending their significant others out to the doghouse though, with 27% of respondents saying they plan on giving greeting cards (either physical or as an e-card) and another 13% stating they plan on proving their undying love with a giftcard.*

Good luck, folks!

Only the lonely…

Valentine’s Day in Saskatchewan isn’t just for lovers! Well, maybe it is…

We asked those residents we surveyed who don’t have a special someone in their life if they still planned on going out to celebrate the holiday and it turns out that they are staying home in droves.

Almost three quarters (71%) of these folks say they plan to stay in. That said, some courageous singles (29%) still plan on venturing out into the cold, winter night.

These bold singles say they plan on spending the holiday with relatives (45%), friends or co-workers (33%), their parents (8%), a sibling (6%) or someone else entirely (18%). Conveniently, Family Day follows Valentine’s Day, so Saskatchewan residents are taking this week to spend time with family and friends.

Time machine’s here! Everyone pile in!

To round out our Valentine’s Day survey, we asked the Saskatchewan residents we surveyed that if they could, would they rather be dating now (in 2018), or in the 1980s or 1990s.

Valentine's-Day-in-Saskatchewan, Insightrix-Research, Insightrix, SaskWatch-Research, Valentine's-Infographic

A fair proportion wish they could meet Doc Brown for a Dolorian ride at 88 mph. Almost one third (28%) wish they could be dating in the 1980s and another 20% wish they were hitting the romantic scene in the 1990s.

Other folks are glad they are back in good old 2018. Sixteen percent (16%) of those we surveyed stated they are glad to be dating today. A lot of respondents (35%) weren’t sure for one reason or the other (weren’t born yet, married at the time, etc.).

Why this is the case is complicated, as many Saskatchewan residents give different reasons for why they feel this way. Technology is a large determiner, as was the social climate at the time. Below are quotes straight from SaskWatch members themselves!

In their own words:

Valentine's-Day-in-Saskatchewan, Insightrix-Research, Insightrix, SaskWatch-Research

“I have been part of the dating world for the past 4 years. Smartphones/social media and online dating makes dating difficult. People are not themselves – hiding behind their phone/computer screens. They tend to be braver. But when it comes to actually meeting – they become cowardly.”

“Dating is different nowadays because nowadays both parties pay for the meal. 20 or 30 years ago, usually it was always the guy that paid for the date.”

“In many ways dating is much less formal than it used to be. There don’t seem to be as many rules which makes it hard to know what to expect sometimes, but also is a lot more freeing.”

“Dating is hugely different than it was 20-30 years ago due to social media and smartphones. There is less and less personal organic interactions. Communication has changed, and in some ways people aren’t as accountable when hiding behind a screen than if they were face to face. There can seem to be many negative changes, but a positive would be that technology allows people to meet faster (in an instant) than requiring them to actually be physically face to face.”

Check out the rest of the infographic below!

*Totals do not sum to 100% due to rounding.

Valentine's-Day-in-Saskatchewan, Insightrix-Research, Insightrix, SaskWatch-Research

Research Details

A total of 805 randomly selected SaskWatch Research® panel members participated in the online research study on February 5 through February 8, 2018. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is a non-probability proportion sample; therefore, margins of error are not applicable.

About SaskWatch Research

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit

Saskwatch Referral Program 2016

Thank you for being a part of the SaskWatch panel!

The holiday season is starting and, as per previous years, SaskWatch will have an initiative to further reward our members and also help local charities in our province.

For the past 4 years we have tied our end of year donations with a referral program to all members. We received a lot of positive feedback on previous years’ initiatives, and based on your feedback we will expand this year’s program.


Here is how it’s going to work:

From December 8th, 2016 to January 5th, 2017:

  • You will receive 50 points ($5) in your SaskWatch account for each person you refer to SaskWatch.

***Remember that the person you refer needs to use your unique referral link to register to our panel, or our system will not consider the new registration as a referral.

  • To retrieve your unique referral link please follow these steps:  – Log into SaskWatch and click on “Invite” on the left menu column.
    – At the bottom of the page that appears you will have the option to ‘Copy your referral link.
    – Once copied into your browser, you can paste the email invitations to your friends/family.


During the referral program Insightrix will hold the following prize draws open to all SaskWatch members participating in the referral program (either by referring someone to our online community or by being a new, referred member).

  • Thursday, December 15th:
    • One new SaskWatch member, referred to SaskWatch during the referral program, and the person who referred them will each win Walmart gift cards in the amount of $50.
  • Thursday, December 22th:
    • The two SaskWatch members with the most referrals will select a charity of their choice for a $100 donation to be made by Insightrix in their name.
  • Thursday, January 5th, 2017:
    • One new SaskWatch member, referred to SaskWatch during the referral program, and the person who referred them will each win Starbucks gift cards in the amount of $50.
  • The panel member with the most referrals will receive $50 and select a charity of their choice for a $50 donation to be made by Insightrix in their name.


Thank you for participating and Happy Holidays!

End of the Year Donation Program

The holiday season is starting and, as per previous years, SaskWatch will have an initiative to help local charities in our province.

For the past 2 years we have tied our end of year donations with a referral program to all members. We received a lot of positive feedback on previous years’ initiatives, and based on your feedback and requests, we have expanded our donation program for this year. Here is how it’s going to work and how you can help:

From December 5th 2014 to January 5th 2015:
For each referral you make* you will receive the regular 30 referral points credited to your account, and Insightrix will donate $1.00 to a charity donation pool.
For each new SaskWatch member (whether or not they came from referrals) Insightrix will add another $1.00 to the charity donation pool.

Here is the list of SaskWatch charities selected this year for our donation pool:

Please note that we are taking suggestions for charities in Estevan & area and Weyburn & area. You can send your suggestions to

Battleford: Battleford’s Humane Society
Estevan: [Please suggest a local Estevan charity to be included in SaskWatch]
Lloydminster: SPCA – Lloydminster & District
Moose Jaw: Burrowing Owl Interpretive Centre
Prince Albert: Habitat for Humanity Safe Shelter for Women
Regina: Early Learning Center, Regina Food Bank, Regina Indian Community Awareness – Chili for Children
Saskatoon: SK Abilities Council, Saskatoon City Hospital Foundation, L’Arche Saskatoon
Swift Current: SPCA – Swift Current
Weyburn: [Please suggest a local Weyburn charity to be included in SaskWatch]
Yorkton: The Health Foundation of East Central Saskatchewan

*Note that people you refer to SaskWatch need to register using your unique referral link, or the system will not recognize it as a referral from your account.

2013 Bonus Referral Program

Hello everyone,

You are invited to take part in our first 2013 Bonus Referral Program!

– Until Monday, June 3rd, 2013, we are increasing the amount of points you receive per valid referral to 50 points for each person you refer to the SaskWatch panel.

– In order to receive your referral points, the people you refer MUST REGISTER TO SASKWATCH USING YOUR UNIQUE REFERRAL LINK . This is the only way the system will know the referral came from you, and your account will automatically be credited 50 points once those you refer activate their account with SaskWatch.

To receive your unique referral link, please to go the “refer a friend” tab on top of this page and follow the instructions. Your referral link will be emailed to you. You can also see your referral link at the end of every survey you complete.

Hope everyone is enjoying the great weather that finally reached us here in Saskatchewan!

New Study Released: CCS awareness higher on Prairies than the rest of Canada

Our SaskWatch Research panel members took part in a national study on Carbon Capture and Storage (CCS) as a tool to combat climate change.  According to this study, public awareness and acceptance of Carbon Capture and Storage (CCS) as a tool to combat climate change is higher in Saskatchewan and Alberta than the rest of Canada.  Other key findings:

  • 31% of Canadians think climate change is occurring and is due solely to human activity;
  • 57% of Canadians think climate change is caused by a mix of human activity and natural climate variation;
  • 95% of Canadians favor solar energy as an energy source followed by wind (90%), hydroelectric (81%), natural gas (71%), nuclear (32%) with coal trailing at (19%);
  • 51% of Canadians believe fossil fuels will still be used for electricity production after the year 2050; and
  • 29% of Canadians believe CCs will help ensure lower and more stable energy prices.

The online survey of 1,548 Canadians, commissioned by IPAC-CO2 with support from Carbon Management Canada (CMC), was conducted by Insightrix Research, Inc. between Sept. 27 and Oct. 28. 2011. For more information on the study, please visit CMC’s website: or IPAC-CO2’s site at .

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