Black Friday is here again – and Saskatchewan is ready for some sales.
It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the shopping event has spread to Canadian retailers hoping to cash in on one of the biggest shopping days of the year.
A similar story can be told about Cyber Monday – the first Monday after American Thanksgiving (November 27, this year) that has seen online retailers offer steep discounts to shoppers in an effort to siphon off some of the holiday sales that had formerly gone to brick and mortar retailers. By 2011, the shopping event had become entrenched in Canadian retail culture as thoroughly as Black Friday.
Black Friday and Cyber Monday in Saskatchewan historically
In 2015, Insightrix wanted to see how residents of Saskatchewan were participating in Black Friday and Cyber Monday. We ran a poll through our online community, SaskWatch Research, and we found that at that time, only 8% of Saskatchewan residents planned on doing most of their holiday shopping between Black Friday and Cyber Monday. In fact, most of the people polled (42%) stated they planned on doing the bulk of their holiday shopping between December 1-15. From this data, it wasn’t difficult to conclude that at this time, these shopping events hadn’t penetrated deeply into Saskatchewan retail culture.
Black Friday and Cyber Monday in Saskatchewan in 2017
Insightrix was curious to see how these holiday shopping behaviours may have changed over time, since the last time we looked into it. So, we ran another survey on the topic through our online community to see what, if any, changes had occurred.
Fast-forward two years, and we see that behaviours around Black Friday and Cyber Monday have changed a great deal. Rather than the 8% who were planning on doing most of their holiday shopping between Black Friday and Cyber Monday in 2015, we found that 54% of those polled this year stated they would be doing at least some of their holiday shopping between those dates.
Any guess as to why Saskatchewan residents have cottoned on to both of these sales events would be just that – a guess. One thing is certain, though, and that’s that Saskatchewan residents have included both Black Friday and Cyber Monday into their provincial retail culture.
How much do residents expect to spend?
Black Friday – A higher percentage of respondents (35%) who said they would be shopping Black Friday reported they expect to spend between $101-$250 during Black Friday sales. Approximately a quarter (26%) state they expect to spend between $251-$500 and another 21% said they expected to spend between $51-$100. Other responses can be seen below.
Cyber Monday – So, we then asked how much residents expect to spend during Cyber Monday sales and learned 30% of those who state they expect to participate in Cyber Monday sales expect to spend between $101-$250 online during Cyber Monday. Another 30% expect to spend between $51-$100, while 18% expect to spend between $251-$500. Other responses are noted below.
This holiday season, Insightrix is giving back by helping you give back
Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register!
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If you’re already a member, there are ways for you to win, too!