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SaskWatch Research Blog

COVID Coping: Issue No. 58

Early during the pandemic, we had respondents use one-word answers to describe their mood. We brought it back this week to see how far we’ve come.

“Good” is a classic one-word way to describe one’s mood in Saskatchewan, and that hasn’t changed over the past year.

However, negative words have diminished or have disappeared altogether since last March.

Self-reported mental health and stress levels remain much the same as last week.

Optimism about the future remains at an all-time high.

First vaccination rates among adults continue to climb while second vaccination rates continue to advance quickly.

When looking at COVID-19 statistics, most residents continue to pay the closest attention to new daily cases. The proportion of the population vaccinated is the second most common statistic. Far fewer track daily death counts compared to early February.

Saskatchewan residents are excited to see public health restrictions lifted on July 11, particularly to be free of their masks. While many say they will remain cautious in public places, many are thrilled to see friends and family again:

Covid Coping: Issue No. 56

Self-reported mental health slides this week, although stress levels drop to near record lows.

A record two thirds of residents believe things will get better over the coming weeks. We have never seen this level of sustained optimism within the barometer.

Eight in ten adults report having received their first vaccine, and two in ten have had their second shot, double that of last week.

A strong majority of residents favour reopening plans being tied to the percentage of people vaccinated and approve the speed at which restrictions are being lifted, including those planned for July.

Comfort in engaging in social activities has risen slowly over the past two weeks. Going to a shopping mall, seeing extended family in the province and playing sports with others notice the greatest improvement.

For more information on the Saskatchewan COVID-19 Barometer, please visit https://insightrix.com/saskatchewan-covid-19-research-resource-centre/.

COVID Coping: Issue No 54

Self-reported mental health softens slightly while stress levels remain comparatively low this week.

Optimism for the weeks ahead reaches record heights, with six in ten believing things will get better and a record low of only four percent feeling things will get worse.

Opinions of COVID-19 vaccination rollout continue to be positive in stark contrast to the first four months of the year.

Six in ten residents believe COVID-19 vaccines are effective against current variants, yet only two in ten say they are confident vaccines will protect against future variants that may arise. Opinions vary sharply between those who have had a vaccine and those who have not.

Given the financial strains faced by many during the pandemic, claimed charitable giving during COVID-19 has declined.

For more information on the Saskatchewan COVID-19 Barometer, please visit https://insightrix.com/saskatchewan-covid-19-research-resource-centre/.

COVID Coping: Issue No. 52

Since the beginning of the pandemic, we have been tracking how Saskatchewan residents have been holding up. Here’s how people say they are feeling for the week of May 10, 2021.

Self-reported mental health and stress levels hold steady this week. Those who have received a COVID-19 vaccine tend to feel happier.

Optimism surges to record levels, with one half believing things will get better in the coming weeks. Those vaccinated are much more likely to hold this belief.

Opinions of COVID-19 vaccination rollout continue to improve, particularly in relation to progress in Saskatchewan.

Almost two thirds of adults say they have received a COVID-19 vaccine, and only one ten have no intention of getting the jab.

A greater proportion of those vaccinated report feeling safe, less stressed and a reduced chance of getting COVID-19. However, few feel like their lives are getting back to normal.

Support for the provincial government’s re-open Saskatchewan plan is high. Many suggest the plan brings hope, yet some are cautious given events happening in other jurisdictions and concerns that conditions may regress.

For more information, visit: https://insightrix.com/saskatchewan-covid-19-research-resource-centre/

COVID-19 Barometer – Issue No. 50

Since the beginning of the pandemic, we have been tracking how Saskatchewan residents have been holding up. We have been providing an infographic to break down the numbers each week. Here’s how people say they are feeling for the week of April 26, 2021.

Self-reported mental health rises and stress levels fall slightly this week.

One half of residents feel the weeks ahead will remain the same, and roughly equal proportions feel they will either get worse or get better.

Opinions of public health measures remain divided this week, largely consistent with recent weeks.

Opinions of COVID-19 vaccination rollout improve for the first time in four weeks.

The proportion of adult residents that have received a COVID-19 vaccine approaches one half. Vaccination rates are highest in northern Saskatchewan.

Comfort participating in various activities ranges notably among those who are vaccinated. While most are comfortable seeing immediate family or friends, few are willing to travel out of province or attending large gatherings either indoors or outdoors.

For more information about this publication, visit the Saskatchewan COVID-19 Research Resource Centre on the Insightrix website.

COVID COPING: Week 48

Here’s how people say they are feeling for the week of April 13, 2021.

Self-reported mental health and stress levels remain steady this week.

Outlook for the weeks ahead holds stable, with equal proportions feeling like things will either stay the same or get worse. Regina residents are less likely to feel things will get worse than those in other regions of the province.

Opinions of public health measures remain divided, with the largest proportion feeling measures should be tightened further. Regina and Saskatoon residents are more likely to support further restrictions.

One third claim to have received a COVID-19 vaccine, up from one quarter last week. Those vaccinated – or have plans to receive one soon – increase to more than four in ten. Regina leads the way on vaccination progress.

Summer vacation plans appear to be shaping up similar to last year, with most planning to stay close to home, take day trips, go to a recreational property, or vacation within the province. Few plan to vacation outside of Saskatchewan at this point.

COVID-19 Coping: Issue 46

Since the beginning of the pandemic, we’ve been tracking how Saskatchewan residents have been holding up. Here is how people are feeling for the week of March 29, 2021.

Self-reported mental health and stress levels hold steady. Regina residents continue to report lower mental health status.

How would you rate your overall mental health as of today? by Week: Week
All things considered, how stressful is the COVID-19 pandemic to you personally? by Week: Week

Outlook for the weeks ahead declines slightly. Regina residents remain less optimistic.

 What is your outlook for the next few weeks? by Week: Week

Concern over the new variants spreading from Regina to other parts of the province is high, especially among Saskatoon residents.

How concerned are you over the new COVID-19 variants in Saskatchewan?

More than six in ten claim they are reducing contact with others because of the increased cases in Regina.

How much are you reducing your contact with others because of the increased cases in Regina? by Region2: Region

Four in ten say they plan to spend time with others – either indoors or outdoors – this coming Easter weekend. This is highest among younger and middle-aged residents. Note that more people are planning to spend time inside with others than spending time outdoors.

Are you planning on spending time with others (outside your immediate household) this Easter weekend? by Region2: Region

Opinions of COVID-19 vaccination rollout stall this week.

Do you agree or disagree with the following statements about COVID-19 vaccination in Canada by Week: Week

One third of residents surveyed say they have been vaccinated or have plans to receive one soon.

Have you... by Week: Week

COVID COPING: Week 44

It’s official – this week marks a full year of our Barometer! We’ve been tracking public opinion for a 52-week period (with some weeks off last summer). That is more than 17,500 responses from Saskatchewan residents!

Here is how people are feeling one year later (March 15 to 18, 2021).

Week 44 Results

Self-reported mental health recovers slightly while stress levels remain steady.

Optimism for the weeks ahead continues to climb, although there is also a slight rise among those projecting things to get worse.

Opinions of COVID-19 vaccination rollout progress are finally showing more positive results.

With the easing of some public health measures last week, a large proportion of residents took the opportunity to see friends or family in each other’s homes. This is most pronounced among younger residents.

Even with the easing of some public health measures last week, four in ten continue to feel restrictions should be loosened further.

One in ten has already booked a vaccination appointment or plans to stop by Regina’s drive-thru centre. As expected, older residents are much more likely to have received a vaccination or will receive one soon.

If residents were to choose, the Pfizer vaccine is most preferred of the four options approved for use. Preference is tied for either Moderna and Johnson & Johnson vaccines, with few vying for the AstraZeneca dose. More residents have a brand preference than they did one week ago.

Come back every Monday to see the updated Barometer!

COVID Coping: Week 42

Since March 2020, we have been tracking how Saskatchewan residents have been holding up with COVID-19. Here are the latest results from March 1 to 4, 2021.

Week 42 Results

Self-reported mental health rises for the second consecutive week while stress levels remain steady.

With news of increased vaccine rollout and reduced active cases, outlook for the weeks ahead is more optimistic than it has been since last June.

Assessments of COVID-19 vaccination progression improve for the first time in a month, yet opinions on the rollout remain largely poor.

One half of residents now support loosening public health measures.

Intention of spending more time in one’s yard, compared to pre-pandemic times, is high.

SaskWatch x the Big Game survey

Shortly after the Big Game, we were curious to see what everyone thought, especially considering a Canadian act performed halftime!

In the survey, we asked SaskWatch members to rank some of their favourite commercial ads.

Let’s see what their favourites are!  

4. Bud Light Legends

Bud Light manages to create an advertisement that capitalizes on superheroes ‘ interests and multi-universe with former Bud Light commercial cameos such as Post Malone and Cedric the Entertainer on this year’s commercial roster action with their very own spin on the idea.  

3. Drake from State Farm

In this star-studded cast featuring the Chiefs Quarterback Patrick Mahomes, Aaron Rodgers and Paul Rudd, the commercial had the internet talking about Drake as the surprise cameo and “stand-in” for the ever-popular State Farm commercial spokesperson, Jake from State Farm.

2. Dorito’s 3D Flat Matthew

Matthew McConaughey is no stranger to cameos in commercials, often appearing in at least one brand advertisement every year. This time, Matthew graces us with a glimpse into his melancholy, only to be quite literally fulfilled by the nostalgic goodness of 3D Doritos.

The 90s are back, aren’t they?

And the most liked video is…

  1. Cheetos “It Wasn’t Me”

IRL super couple Ashton Kutcher and Mila Kunis star in this catchy rendition of the 90s classic “it wasn’t me.” Appearing with the iconic artist Shaggy, these two larger-than-life personalities help tell the classic age ole marital story – catching a snack thief in the act.

So, how was the game, according to SaskWatch Members?

Though this year’s event may have looked different from those in the past, there was no shortage of people watching – as 47% of respondents who filled out the survey said they watched the game, PLUS the halftime performance!

Another 20% say that they never watch the Big Game, which is fine. The commercials can be watched on YouTube the next day anyway!

This year’s showdown featured Tom Brady and the Buccaneers and the defending champs, the Kansas City Chiefs. Even with a perfect football story, 64% of SaskWatch members reported that it “didn’t really matter who won.” Although most of those who answered the survey said they were not cheering for a particular team, 22% stated they wanted the Buccaneers to win!

A Canadian at halftime?

While the game was exciting enough, many Canadians tuned in to watch Canada’s very own superstar, The Weeknd, put on a stellar performance, but what did SaskWatch members think?

While 3 of 10 surveyed said they enjoyed it, most said they were ‘unsure’ (36%) – others said it was merely ok (18%).

Did you know the Weeknd’s performance makes only the 3rd time a Canadian has performed at halftime? Can you guess the other two!?

What other Canadian acts do you think would put on an excellent performance?

Want to fill out FUN surveys like this?

Do not forget to log in regularly and check your emails for invites to exciting surveys like this and many others! Every time you complete a fun, easy survey like this, you can get paid to participate!

And don’t forget, you can redeem your panel points for cash or donate to a Saskatchewan charity of choice.

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